PENGEMBANGAN POTENSI DESA WISATA MELALUI ANALISA SWOT DI DESA CIKOLELET, SERANG, BANTEN

Abstract

Cikolelet Village is one of the villages located in Cinangka Regency, West Java. The location of Cikolelet village is adjacent to the tourist area of Anyer beach, Serang. Cikolelet Village has natural potential that can be developed as a tourism village based on nature, on the other hand villages also have shortcomings that need to be fostered. The process of introducing potential uses the SWOT analysis method. The SWOT analysis used is a tool to recognize the strengths, weaknesses of a village and see the opportunities and threats faced by the village. The activities carried out are in accordance with what is needed by the villagers, namely providing HR training, homestay, creative industries and excellent service to the surrounding residents, amounting to 30 people. The aim is to map the facts of the potential and constraints that Cikolelet village has and the results of the analysis found can be a reference for realizing Cikolelet village to become a tourist village.