PELATIHAN PENERAPAN E-COMMERCE MENGGUNAKAN TOKOPEDIA UNTUK USAHA MIKRO, KECIL MENENGAH (UMKM) KOTA TANGERANG

Abstract

Electronic commerce (English: electronic commerce or e-commerce) is the distribution, purchase, sale, marketing of goods and services through electronic systems such as the internet or television, www, or other computer networks. E- commerce can involve electronic fund transfers, electronic data exchanges, automated inventory management systems, and automated data collection systems.The information technology industry sees e-commerce activities as the application and implemetation of e-business (e-business) related to commercial transactions, such as: electronic fund transfers, SCM (supply chain management), electronic marketing (e-marketing), or online marketing (online marketing), online transaction processing, electronic data interchange / EDI, etc. The UMKM executant in the city on Tangerang still do not understand the use of the internet as a means to market products resulting from their creativity, which in addition to reaching a wider market can also improve living standards, especially for UMKM executant. The training is given based on the approach to the learning process of theory and learning practice of opening an online shop on toopedia, the results expected from this training are adding skills that can be applied and utilized directly by participants in improving their quality.