DEVELOPMENT OF BUSINESS COMPETITIVENESS IN FACING COVID 19

Dindin Abdurohim; Yanti Susila Tresnawati; Ali Anwar; Trias Pyrenia Iskandar; Toto Ramadhan; Aswin Palls

Dindin Abdurohim 1Business Administration Faculty of Social Science and Political Science, Universitas Pasundan, Bandung
Yanti Susila Tresnawati Communication Studies Administration Faculty of Social Science and Political Science, Universitas Pasundan, Bandung
Ali Anwar Faculty of Social Science and Political Science, Universitas Pasundan, Bandung
Trias Pyrenia Iskandar Communication Studies Administration Faculty of Social Science and Political Science, U
Toto Ramadhan Faculty of Engineering, Universitas Pasundan, Bandung
Aswin Palls Public Administration Faculty of Social Science and Political Science, Universitas Pasundan, Bandung

Keywords: Small Business, Digital Marketing, Competitiveness.

Abstract

Covid-19 has a negative impact on the existence of partner businesses in the Bandung City area, Partners have the potential to compete with similar products both domestically and products from abroad. However, they are still faced with problems, namely not understanding, utilizing and applying marketing information technology (information through e-commerce web & apps and digital marketing content. The solutions offered are: 1) Increasing Understanding of Marketing Information Technology (Information through E-Commerce Web & Apps and digital marketing content. 2) Increasing Information Technology capacity, 3) Increasing Understanding and Production of Digital Content in E-Commerce Web & Apps. 4) Increased understanding and creation of Official store accounts in the Marketplace, 5) Synchronization of all accounts from Web & Mobile Apps to official stores on all digital platforms (Facebook Pages, Instagram, Shopee. Ube) and Partners can take advantage of it. Activity method using the following approaches: training, technical guidance, mentoring, and facilitation. In this scheme, the proposing team as activity executor, which has the task of solving problems and achieving solutions and target outcomes that have been set according to their expertise and involving students as a technical team. Results and outputs that have been achieved in the implementation of activities; 1) Change in Digital Maidset partners, and are able to understand the benefits of Information Technology (Digital marketing / Distribution) 2) Partners Have 1 Unit Laptop Technology Facility (Asus TUF FX505DU), Sony Alpha 6300 KIT Camera and its accessories and have Web & Apps information technology facilities 3) Increased Understanding of Partners, and Application: Digital Content Production, Digital Content Distribution in Web & Mobile E-Commerce, Having an Official Store Account on Social Media. 4) Partners understand and have Official store accounts in the Marketplace, 5) Synchronize all accounts from Web & Mobile Apps to official stores on all digital platforms (Facebook Pages, Instagram, Marketplace, Youtube, and Partners Utilizing them.