COMMUNICATION THROUGH CULINARY OF ASIA

Nurlia Rimadanti; Yanti Susila Tresnawati; Charisma Asri Fitranada

Nurlia Rimadanti Management Business Faculty of Economy and Business, Universitas Pasundan, Bandung
Yanti Susila Tresnawati Faculty of Social Science and Political Science, Universitas Pasundan, Bandung
Charisma Asri Fitranada Faculty of Social Science and Political Science, Universitas Pasundan, Bandung

Keywords: Entrepreneur; Entrepreneurship; Tourism; Food; Culinary; Asian Cuisine; Restaurant; Asian Restaurant

Abstract

Along with the times, being an entrepreneur is one of the most popular professions. An entrepreneur is required to
continue to innovate and always think creatively, create new things and things that are different from others and must be smart
in looking at opportunities and a variety of risks and uncertainties that will affect the business development. The Culinary
Industry is a very promising business because food is one of the basic human needs. This type of research is a literature study.
The data used by the author comes from searching various written sources, books, archives, magazines, articles, and journals, or
documents relevant to the topic. Asia is the largest continent in the world shelters many cultures and Cuisines. Asian Cuisine
includes several major regional Cuisines: Central Asian, East Asian, North Asian, South Asian, Southeast Asian, and West
Asian. There are thousands of types of food that characterize these countries. Asia has many uses for the same ingredients in
cooking and spices. In addition to making it easier for tourists to get Asian Cuisine, this Asian restaurant can help Asian people
living outside Asia for work or education needs to treat their longing for regional Cuisine. The shape of this Asian restaurant
has an Asian nuance with a buffet (Prasmanan) concept, lesehan seats and rattan wooden chairs for other options. Asian
restaurant is equipped with several properties as decoration and other properties that can make customers feel Asian nuances. Its
complete with display videos that promote tourist destinations and present various cultures from Asia.

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