MAXIMIZING DIGITAL TECHNOLOGY TO PROMOTE LOCAL CULTURE

Abstract

Asia, which is divided into 48 sovereign countries, certainly has a diverse history and culture from each region. Meanwhile, the information and knowledge obtained is usually just about one or two of the most famous distinctive cultures. The rest, we need to come and spend more time to learn about it directly. When talking about culture in Indonesia, of course it will takes a long time to learn it. Especially in the current situation, it will be more difficult to travel into or out of a country. Everything has begun to switch to being done online by taking full advantage of the role of digital media. Many ways have been done to introduce and promote local culture to foreign countries. Such as modifying, rebranding, or selling some product that includes ethnical values in it. This activity is closely related to entrepreneurship, whose opportunities and participants are currently increasing. Accompanied by technological developments, the production of games, films and animations has become even more real with Virtual and Augmented Reality technologies. This paper was conducted by observations method regarding people's interest in local culture, business, and technological developments. Also, using literature studies to explore virtual technology, history, and cultures in Indonesia. Through appropriate promotion methods, it is hoped that the local community will be more interested and enthusiastic about starting a business. Due to the increasing development of local businesses, it can improve the regional economy.