THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP

Abstract

By having creativity on enterpreneurship, then it is expected to have new innovations for its business and get the business opportunities to get the biggest advantage. The purpose of the needs of creativity is to increase the exellence of the other products so that new and right on target innovations still able to compete with other same products. Therefore, creativity is very important for the company to have for development. The case study on drink company that do innovation in redesigning the package to be more stylish in order to change the image of the product to be more well known. The product named Coca-Cola that continuously do the innovation on creating new things in order to increase the sale and brand's perception in market's point of view by printing the consumer's name on the bottle. The way to get it is by visiting the website Share A Coke UK or Share A Coke Facebook to make virtual can by their name on the can's label. By adding the consumer's name on the bottle of the product, Coca-Cola gives a positive experience for the consumers. As if the Coke is specially made for them. This way is claimed to increase the brand engagement that is wished to increase their sale volume. Creativity is very important and the main capital that must the entrepreneurs had. Because without creativity the product will lose competitiveness and will not be able to survive the market competition.