ONLINE ADVERTISING IN THE ASPECT OF ENTREPRENEURSHIP WITH REFERENCE TO EAST BALI CASHEW’S WEBSITE

Abstract

Entrepreneurship, design and innovation walk together to produce high quality products and services that are solutions
to problems in our daily lives. Apart from creating products and services that catch the eye of the customers, young entrepreneurs
have another consideration, which is how to market their products in the midst of digital realm competition. With the developing
industrial revolution, entrepreneurs are also required to expertise in advancing their products or services, one of them is the ability
to advertise online with the internet as a medium of communication. The subject of this research is the website of East Bali
Cashew and its advertising. Case studies based on observations from the customer's point of view. East Bali Cashew is a company
that produces cashew nuts into a healthy snack. From the website, East Bali Cashew looks very transparent with the production
process, the story behind the success, and even answers FAQ from customers. With attractive website management, East Bali
Cashew has proven that with online advertising companies have an interactive way of communicating with customers as well as
increasing the sales volume of their products. Advertising plays a big role in gaining exposure and interest in the product. Over
the past few years, the internet has become the main media of conveying marketing messages to customers. Online advertising is
also being used as advertising campaign by big and small companies. With easy access and, online advertising has become the
most important marketing strategy.