BUILDING THE SPIRIT OF MILLENNIAL GENERATION IN ENTREPRENEURSHIP BASED ON LOCAL CULTURE IN THE DIGITAL ERA

Abstract

Millennials are those born in 1980 to 2000, that generation is very close to technology and uses technology in every activity. In the next 5-10 years, millennials are expected to be the foundation of Indonesia's economy, where this generation is entering a productive age but this generation’s interest in entrepreneurship based on local culture is still low. The purposes of this study are to build millennial awareness and enthusiasm in entrepreneurship without forgetting culture and to analyze what factors cause the lack of entrepreneurial enthusiasm in this generation. The research method used is literature study where researchers collect data from various books, notes, and various literature related to the topic being researched. The result of this research is to provide entrepreneurial education and motivation to the millennial generation in order to foster an entrepreneurial spirit in this digital era. It can be concluded that program for the building of young entrepreneurs based on culture is needed through several activities including increasing the added value of products, understanding