ENTREPRENEURSHIP DEVELOPMENT IN HIGHER EDUCATION BY GROWING MOTIVATION AND UTILIZING OPPORTUNITIES FOR ENTREPRENEURSHIP

Abstract

Entrepreneurship is an activity to improve people's welfare in terms of a better and better quality of life. Entrepreneurship has a very large role in the development of economic growth. The role of entrepreneurship has been tested by the economic crisis that hit the Indonesian nation. Entrepreneurship based on the people's economy was able to survive in a difficult situation. For this reason, higher education as an institution that is a role model for the community can encourage a culture of entrepreneurship. Universities are also expected to be able to create reliable entrepreneurs, so as to be able to give encouragement to the community's intentions, especially students to become entrepreneurs. In giving a strong intention to encourage students to become entrepreneurs, efforts are needed that can build entrepreneurial spirit for students. Building this entrepreneurial spirit is not easy, of course, the main thing is by means of universities able to provide entrepreneurship courses in every department that exists. Thus, after the knowledge of entrepreneurship is studied, of course, it will be able to build motivation for entrepreneurship for students and students to be able to take advantage of the opportunities available to be able to become entrepreneurs. Motivation for each person is different and is not easy to learn because it cannot be seen. Not everyone has the motivation for entrepreneurship, but every person has the potential to become an entrepreneur. With this potential, it can be grown by instilling the motivation for entrepreneurship. The motivation for entrepreneurship will encourage everyone to be able to find a number of opportunities that can be utilized in entrepreneurship. Opportunities for entrepreneurship can be found by: conducting market research, preparing and preparing business plans, adhering to rules, and marketing strategies that are right on target.