ENTREPRENEURSHIP AND ITS AUTHENTICITY

Abstract

This paper aims to open mind of the entrepreneur who want to have a successful bussines, going well business, and exist everywhere without forgetting an important theory to reach their succesful. There are so many people who wants to be an entrepreneur for themselves or most of them want to help people get a job with their business. But most of them, they just followed what is trend now, they don’t think what is the power of their business, they don’t think about the authenticity for their business and finally make their business bankrupt. The most important things that has been forgotten by the entrepreneur are authenticity of the product, originality, creativity, innovation, using of technology and diversification. With has components of the idea above there will be creating a new product, unique product, knows what people need and will be useful for the society. This paper method by studying literature and based writer experiences that’s what make original. At the end, the implication of this paper is to realize the entrepreneur, the businessman or woman to have their authenticity which is will give the opportunity for their business, also using technology in this digital era will make us easier to catch our customer and make others relation.