Paramarta, V., A. Effendi, and H. Prayitno. “The Dominant Factors of Customers’ Buying Decision: A Case Study on Go-Ride in Bandung City”. Proceeding Interuniversity Forum for Strengthening Academic Competency, Vol. 1, no. 1, May 2019, pp. 284 -90, https://proceedings.conference.unpas.ac.id/index.php/ifsac/article/view/171.