Consumer Trends to Visit Online Shopping (Survey in Postgraduate Students of Universitas Pendidikan Indonesia)

Abstract

This study aims to conduct a thorough analysis of the tendency of consumers to visit online shopping sites that are done repeatedly. The method used in this study is a survey method with a quantitative approach. To find data about the tendency of consumers to visit online shopping sites, a questionnaire is used that contains questions about the topics discussed. The population in this study is all postgraduate students of Economic Education 2017 at Universitas Pendidikan Indonesia. The collected data will be tested for reliability and validity, then a regression analysis is used thoroughly for each related variable. The results of this study indicate the influence of each variable used. The level of online shopping site visits is not only influenced by one factor, but many factors influence it. Therefore, the results will be very useful for the development of online shopping sites that will increase economic growth in the era of digital economy.