Comppatance Of Communication As An Effort To Improve Marketing Of MSMEs in West Java

S D Setiawati; V Purba; A Imran; R N Kusumasari; M Murtadi

S D Setiawati Sekolah Internasional Street Number 1-6 Antapani Bandung
V Purba Sekolah Internasional Street Number 1- 6 Antapani Bandung
A Imran Sekolah Internasional Street Number 1- 6 Antapani Bandung
R N Kusumasari Sekolah Internasional Street Number 1- 6 Antapani Bandung
M Murtadi Sekolah Internasional Street Number 1- 6 Antapani Bandung

Abstract

This research was conducted to analyze government programs related to improving the quality of micro, snail and medium enterprises (MSMEs). The SME quality improvement program cartied out by the government included, new entrepreneurship programs (WUB) under the regional govenment of West Java through tressed agencks. Throe programs are coaching programs for MSMEs. Though s number of trainings conducted to improve the quality of SME actors. The problem is that the level of quality improvement of SME actors does not Mange too much. The numter of SME actors at the start up level is still high, which miens that MSMEs in West Java are sill vulnerable in running their businesses. To examine this phenomenon, researchers use descriptive methods, by digging up information from SME actors who have participated in WUB activities and then describe *ern in the form of evaluations that arc linked to the theory. Data was obtained through interviews with the designers of the MSMfs development progrmt coaching members. The results of this study fret indicate that WUB is an areisity of community empowerment from the grown:nen, in the SN1E mars. The WUB program has a good concept but in the fold the results are notThis research was conducted to analyze government programs related to improving the quality of micro, snail and medium enterprises (MSMEs). The SME quality improvement program cartied out by the government included, new entrepreneurship programs (WUB) under the regional govenment of West Java through tressed agencks. Throe programs are coaching programs for MSMEs. Though s number of trainings conducted to improve the quality of SME actors. The problem is that the level of quality improvement of SME actors does not Mange too much. The numter of SME actors at the start up level is still high, which miens that MSMEs in West Java are sill vulnerable in running their businesses. To examine this phenomenon, researchers use descriptive methods, by digging up information from SME actors who have participated in WUB activities and then describe *ern in the form of evaluations that arc linked to the theory. Data was obtained through interviews with the designers of the MSMfs development progrmt coaching members. The results of this study fret indicate that WUB is an areisity of community empowerment from the grown:nen, in the SN1E mars. The WUB program has a good concept but in the fold the results are notmaximised. Various MSMEs &it kmisre activities from the government have similarities and overlap. including WUB. This is due to the lack of restrictions in recruiting participants. Secondly, the guidance shows that the focus of development in the field of marketing and management is not enough to deities, MSMEs. There needs to be a focus of development on communication skills in supporting maiketingeommunicatiec fee MSMEs.