TRAINING OF INDONESIAN USE IN PACKAGING SMALL PRODUCTS IN VILLAGES OF LEMBANG DISTRICT DEVELOPMENT DISTRICT BANDUNG BARAT

Abstract

The attractiveness of a product, in addition to the result of product recognition through advertising and promos also arises from the attractiveness of the product packaging itself. The ability to design packaging becomes a demand for the company. This is based on the notion that advertising and promos work only for publication, but when products are lined up on the ground or on an attractive packing market shelf is a smart solution to enhance consumer appeal. To create buyers' appeal, creative breakthroughs are needed for products other than product quality, one of them through packaging that attracts buying interest. Packaging on a product imitates itself in the marketplace and tries to offer itself in the middle of another product crush. So if we look at it we can say that the communication effort of the product required a characteristic of the product as an identias, simply we need a design on the packaging of the product or need the packaging design on the product