THE ROLE OF SCHOOL IN DEVELOPING SMART CONSUMERS’ CHARACTERISTICS THROUGH HABITUTATION

Abstract

Students’ consumption pattern influences both themselves and environment. This article reflects an education that becomes a mean in constructing characteristics. One of the characteristics is smart consumers, that is consumers who are healthy and enviromentally friendly (eco-friendly). A healthy consumer is someone who is smart in choosing food for himself and the eco-friendly consumer is someone who is concerned about the impact of consumption on the environment. These characteristics can be used as a foundation in behaving and supporting sustainable life. Sustainable development is an attitude in meeting the needs of the present without reducing the ability of future generations to meet their needs. The method used in this paper is the literature study. Through habituation started from the school environment, it is expected that smart consumer characteristics can be realized so that the expected Indonesian people can be realized in accordance with the predetermined educational goals.