IMPLEMENTASI ILMU KEWIRAUSAHAAN DAN MEMBANGUN KEPEDULIAN DALAM KARYA NYATA BAGI PENGUSAHA KECIL MENENGAH

Abstract

Education, research and community service are “Tridharma” in Higher Education of Indonesia. In response to this, the university as one of the educational institutions has the responsibility to be able to educate and to produce students who are not only competent in the knowledge but also socially competent. Students as the nation's young generation who will inherit national values and culture must have adequate scientific and social competencies to advance the nation and the state. Universitas Kristen Maranatha through the collaboration of the Faculty of Economics Universitas Kristen Maranatha consisting of lecturers of Entrepreneurship Major and entrepreneurial concentration students held research activities and community service together with small and medium-sized entrepreneurs La Fresa in Lembang, Bandung. La Fresa is a strawberry plantation that wants to continue, to innovate and to develop its business. Through community service activities carried out by lecturers and students, many things are learned through a sense of caring and social responsibility through the real work of management and entrepreneurship in scientific implementation.