PENGEMBANGAN PRODUK UNGGULAN BERBAHAN DASAR HASIL NELAYAN DESA SUNGSANG IV, KABUPATEN BANYUASIN, SUMATERA SELATAN

Abstract

The purpose of this community service is to find a strategy for developing products from the catches of fishermen in Sungsang IV Village, Banyuasin Regency, South Sumatra. The products made from local products from fishermen's products are made by groups of women fishermen and PKK mothers. The method used to find product development strategies using SWOT analysis techniques, namely Strenght, Weakneses, Opportunity, and Threat, after that can be made a priority sequence of programs based on each aspect, namely aspects of human resources, infrastructure, institutions and marketing. To overcome the above problems, the method used is conducting training, counseling, mentoring, field studies and implementation of these activity. The implementation of community service activities received a positive response from the public, the Government's Department of industry, trade and cooperatives of South Sumatra provincial government, Education, sports and tourism District Banyuasin, South Sumatra.