PENGENALAN DAN PELATIHAN KETERAMPILAN SENI DECOUPAGE UNTUK MEMBERI NILAI TAMBAH PADA PRODUK KERAJINAN TANGAN MASYARAKAT DI KOTA PONTIANAK

Abstract

Being an entrepreneur has not become the concern of most Indonesian people. This is caused by to the general assumption of our societythat assesses a person's success based on his employment status. On the other hand academics are in fact required to prepare graduates who are ready to contribute to society. Moreover, the potential for entrepreneurship in Indonesia is immense, including inPontianak. The spread of enthusiasm in entrepreneurship is important, one way is through activities to introduce entrepreneurial ideas.This article is an elaboration of the community service activity of the FISIP UNTAN's lecturer in initiating creative industry opportunities for decoupage skills combined with traditional local handicrafts. This activity was attended by 30 women, and carried out using two approaches; first, a mentalistic approach, which is to provide motivation to participants regarding the significance of performing entrepreneurship. Second, a social conditioning approach, by executing a workshop. The participants had the opportunities to practice a new craftsmanship to change the appearance of the products and increase their function. This activity refers to the strategy of Innovation Diffusion by Everett M. Rogers. The results of the activity indicate that the innovation of decoupage art creation in local handicrafts can increase economic value as well as product aesthetics. Results obtained from this activity show that participants received decoupage innovations and experienced the benefits directly in the form of independent works.