INOVASI PEMBANGUNAN DESA MELALUI PENGEMBANGAN DESA WISATA DI WILAYAH KECAMATAN KASOMALANG KABUPATEN SUBANG PROVINSI JAWA BARAT

Abstract

Kasomalang Sub-district located in the southern region of Subang Regency which has very prospective natural potential in rural development especially in tourism sector in the Kasomalang sub-district. The natural wealth of the village with its natural variation needs to be developed with problems that are not currently integrated between planning and implementation of tourist villages in the Kasomalang Sub-distric Subang Regency. The community service method that is carried out is assistance for several villages in the sub-district of Kasomalang that uses the location of community service activities through the Subang University Real Work Lecture 2017/2018 academic year namely Kasomalang Kulon Village, Pasanggrahan Village, Sindangsari Village and Bojongloa Village that have potential in developing tourism villages in Subang Regency. The results of community service have shown some results, including the innovation of the development of tourist villages in the Kasomalang Sub-District, Subang Regency, which need to be built integratively in village tourism packages. The results of community service also showed that one of the important factors in the innovation of tourism development in the villages of Kasomalang Sub-district was through empowering rural communities as a strategy that could encourage the progress of rural tourism. The rural tourism innovation sector also needs to be built through village economic institutions such as BUMDES (Village-Owned Enterprises) which are the challenges of village, sub-district and district governments. For community service carried out by the Subang University in Kasomalang Sub-district, it has encouraged communities, governments and stakeholders regarding the development of tourism villages. In several things that need attention in community service in the Kasomalang Sub-district in Subang Regency are 1) Need for integrated village tourism development plans in Kasomalang Sub-district; 2) The need for regional government policdies that can encourage the strengthening of tourism villages in the sub-districts; 3) Support of village tourism development programs from the Regional Government which are continuously and directed; 4) Stakeholder participation in the development of tourist villages; 5) Collaboration and participation of various parties, both the community and the private sector. Community service in the development of village tourism carried out by the Subang University has its own value as a manifestation of the role of the University in carrying out the third Tri Dharma of Higher Education namely Community Service. The Subang University needs to continue to establish pro-active cooperation, especially in following up community service in the Kasomalang Sub-district area. Some of cooperation forms include cooperation with the private sector, social organizations and observers of tourist villages. Besides that, Subang University needs to collaborate with several universities, especially those in the West Java region that have a concern in village tourism innovation. Community service carried out by the Subang University in the Kasomalang Sub-district area is an integral part of the responsibility Subang University in encouraging and developing the Development of Subang Regency and West Java.