MEMBANGUN SOCIOPREUNERSHIP DAN INOVASI PRODUK MELALUI NILAI-NILAI KEARIFAN LOKAL PADA KELOMPOK TANI TIRTA MULYA DESA CIPINANG KECAMATAN CIMAUNG- KABUPATEN BANDUNG

Abstract

Indonesia's human and natural resources are very large and have the potential to bring prosperity and prosperity to the people if they are able to be empowered in the right way. Through a social entrepreneurship approach and product innovation developed based on local wisdom values, it is expected that there will be new breakthroughs in the development of agricultural and plantation products produced by the Tirta Mulya Farmers Group in Cipinang Village, Cimaung District, Bandung Regency. The approach used in this study is a qualitative descriptive approach using snowball sampling techniques and SWOT analysis. The study of the results of Community Service was conducted to provide a green solution to Tirta Mulya Farmer Group which requires training in product development and improvement in the welfare of members of the farmer group who are generally still in the middle to lower economic level. Through this field and empirical study, it is expected to be able to encourage further research on the application of social entrepreneurship models and innovation of agricultural and plantation products through local wisdom values that can be developed in various regions in Indonesia.