PKM KELOMPOK USAHA KERAJINAN LIDI DESA KAWASEN KECAMATAN BANJARSARI KABUPATEN CIAMIS PROVINSI JAWA BARAT

  • Elin Herlina Universitas Galuh, Ciamis
  • Dini Yuliani Universitas Galuh, Ciamis
  • Mukhtar Abdul Kader Universitas Galuh, Ciamis
Keywords: increase, productivity, stick crafts, design assistance, online marketing

Abstract

The partners in Partnership Community Program are two micro business groups of woven
craftsmen in Kawasen Village, Banjarsari District, Ciamis Regency, namely Wiradhana Raharja, located in Panimban and Batukurng Sejahtera village. The problem faced by partners today is the continuity of the development of micro-enterprises, the lack of business management knowledge. The design controlled by partners is still only a few of the four designs that are very susceptible to competition, on the other hand the marketing media still uses personal communication and lack of cooperation and support from the environment outside the webbing group. The solution offered in the development of the woven stick business partners in mentoring activities is; increase knowledge about production; increase business management knowledge and skills; and improve design knowledge and online marketing technology. Based on the results of training and mentoring, it has improved partner knowledge so that it can manage its business well through business management, starting from production management, bookkeeping management, marketing management. Through design training, partners can manage the website together to add and fill new content under village coordination so as to improve the role of the village as a regulation in entrepreneurship of the village's superior products. This activity provides contribution to increase partner knowledge, increase coordination between business actors, increase sociopreneurship, and technology diffusion.

Published
2018-12-24