MENCIPTAKAN KEMANDIRIAN INDUSTRI SEPATU CIBADUYUT KOTA BANDUNG MELALUI REKAYASA DESAIN, TEKNOLOGI DAN MANAJEMEN

Abstract

The Hi_Link program is a collaborative program between Universities (Unpas & ITB), Department of Industry and Trade of the City of Bandung and Narista Footwear Business Partner, which aims to increase independence, competitiveness and added value, and encourage exports of Narista's footwear industry, besides expected to increase partnerships between universities, industries and local governments. This program starts with research and continues the application of Science and Technology, Partner Location in Cibaduyut Shoe Industry Center, Bandung City. Some partner problems: (1) the level of damage reaching 30 percent in the production process, (2) diversification of products and international market-oriented designs, (3) access to capital, (4) promotion and marketing, especially limited exports, and (5) ability management. This activity includes the application of design, technology and management engineering including entrepreneurship, business communication, and accounting. Design engineering is carried out for the development of design and product diversification taking into account the technical capabilities of craftsmen, local culture, and international design trends. Engineering technology is directed at the application of process control technology, Pon Machines, and Product Refinement Machines (Grinders). Whereas management includes entrepreneurship, Business Communication, and Accounting, factors of support for the application of design engineering and technology. Included in this activity: identification of maps of the capabilities and potential of the Cibaduyut shoe industry center, specifically Narista, Approach Method used by providing training, consulting, and Bimtek, institutional strengthening, strengthening aspects of marketing, dissemination of research results, and patent registration (including Brands / Brands) .