NILAI ESTETIKA KRIA ANYAM BAMBU HALUS SEBAGAI KOMEDITI EKSPOR DI UKM RAJAPOLAH KAB. TASIKMALAYA (Skema: Program Pengembangan Produk Ekspor /P3E Dikti)

Abstract

The development of aesthetic values in the craft has made changes in terms of function, form, appearance and even in terms of meaning, these changes will also appear to change aesthetic values in a craft work, because the essence of aesthetics is beauty, while changes are always followed by information and technology development. In terms of language, the term kria used in Indonesian comes from the Sanskrit language, namely the word Kriya, if it is transferred to the Javanese language it means work or action, and especially work related to religious ceremonies. Aesthetic values in a kria (folkcrafts) can be dictated by several supporting aspects, including human resources, raw materials, work processes, distinctive features, aspects of use, outlook on life, management & marketing and so on. So that the product contains elements of line, shape, texture, color, composition of each item that it produces. The service program carried out by our team from Pasundan University lecturers was implementing the results of the "Competitive Grant" scheme program followed by a service program with the Ministry of Research and Technology's "P3E" scheme (Executive Product Development Program). The aim of this program is to help them (SMEs) specifically export products that are made from bamboo plants that are environmentally friendly to increase their production from time to time, so that they (SMEs) in Rajapolah, Tasikmalaya Regency can help government programs in empowering people who are active, productive, creative and innovative, which in turn can help them improve their lives. The things that were done by our team in the service program, including the development of soft skills and skills, cultivation and selection of special raw materials from fine bamboo plants, processes and tools of production, management & marketing, displays (display of product results), layouts (layout) organizing the room, including the bookkeeping, etc. The implementation method used in implementing this program is the Appropriate Technology approach, which is carried out systematically starting from conditioning the team and partners to the establishment of the Group Discusion Forum (FGD) which ends with field assistance or technical guidance. This is done because kria art is a branch or branch of art that is undergoing a transformation, both its form and function with regard to its status and position in the development of art in Indonesia.