PEMANFAATAN PHOTO PRODUCT DAN FACEBOOK MARKETING UNTUK MENINGKATKAN OMSET PENJUALAN UMKM PARONGPONG

Abstract

Micro, small and medium enterprises (MSMEs) as a type of business that grows from
the society, have a huge economic impact on people's lives. MSMEs can be a means to open and absorb jobs. Nowadays technological advances have developed so rapidly, in terms of communication various social media can be a new means of communication. The development of social media for ease of communication can be used by MSME players to increase their sales turnover. Community Service Activities (PKM) are carried out by using training methods and mentoring to bridge MSMEs so that they can optimize the role of social media, especially Facebook as a media in marketing their products. To be more effective, previously UMKM players were trained on how to take good photos product so that they looked more attractive when marketed. This PKM aims to 1) improve the ability of MSMEs in taking their photo products. 2). MSMEs can use Facebook as a means of marketing their products. The target of this PKM is the UMKM which is incorporated in the Parongpong MSME community located in the village of Cihanjuang, West Bandung Regency. After being assisted within 1 month, it was obtained data that there were
86% of MSME participants who applied Facebook marketing received an increase in sales turnover. So it can be concluded that improving the appearance of the product by giving a touch of photo product techniques then applying it to the facebook marketing technique can increase sales turnover.