PENDEKATAN PARTISIPASI KOLABORATIF PADA STRATEGI PENGEMBANGAN INDUSTRI ALAS KAKI HANDMADE DI BANDUNG

Abstract

The footwear industry is one industry that has strategic value for the national industry because it is able to absorb a large workforce and has a strong history as a provider of great added value to the economy. Sebayang (2015) found that there were nine cultural capital patterns found in the footwear industry in Cibaduyut Bandung. The findings of the study require various empowering strategies not only in the short time training and mentoring process but in continuous process. There are several collaborative participatory steps that have been taken in the period of service from 2007 to 2018 namely; activate various institutions to carry out sustainable collaboration both involving the government (working group, preparation of master plans for the footwear industry, trade and industry exhibitions), industrial communities (establishment of Indonesian Shoe Maker Association institutions, collaboration with related industries) and universities (strengthening HR capacity in the form of continuous training and mentoring). The method of collaborative participation that is applied is born from the tradition of qualitative research which then produces learning patterns that change industrial behavior towards more productive and competitive behavior. Collaboration is one of the key forces to encourage competitiveness through social capital. Some of the outputs of the service activities are: the establishment of a legal entity for the footwear industry association and all its equipment (including work programs and activities), the implementation of various activities carried out through collaborative work like; footwear technical training, digital marketing training, entrepreneurship training, design training, joint exhibitions at Indonesia and abroad. In the context of participation, actor must be willing to help the implementation of various activities not hampered by time, place and bureaucratic constraints. The form of benefits that have been received with the use of this method are; accessibility to various programs organized by various parties (government, private sector, universities and communities), trust formation among industry players and related stakeholders, and experience/capacity improvement for the shoe maker.