PENGABDIAN MASYARAKAT UNTUK MEMBANGUN STRUKTUR ORGANISASI BAGI BISNIS KELUARGA

Abstract

La Fresa Strawberry is a small and medium family business engaged in premium strawberry plantation agribusiness and located in Pasir Ipis Lembang. The production of his plantation produces strawberries which have sweet and flavorful flavors. This company has grown rapidly and has penetrated the Jakarta, Bandung and Surabaya markets through the distribution channels of premium retailers. The need for large strawberries in urban areas makes companies have to maintain taste quality, supply quantity and regulate cropping patterns for sustainable harvests. To carry out this business, companies face problems not having a clear organizational structure and job description. The function of delegation of tasks and authority has not gone well and rests on the owner of the company. Responding to these problems, Universitas Kristen Maranatha through the Faculty of Economics consisting of lecturers and students of Entrepreneurship Concentration has collaborated with small and medium entrepreneurs La Fresa in the form of research and community service activities. This activity resulted in the preparation of organizational structure documents for the company, as the implementation of management science and entrepreneurship, a form of university service to the community, especially for family Business.