THE WAY OF ACADEMICS COMPETENCY TO BECOME A UNIVERSITY BRAND IN THE ASIAN CONTEXT

Abstract

Higher education has a significant contribution to improving the quality of human resources (HR) in Indonesia. Padjadjaran University (UNPAD), Bandung Institute of Technology (ITB), and the University of Indonesia (UI) as significant universities in Indonesia also played a role in facing ASIA Community. In this regard, this study aims to describe the role of UNPAD, ITB, and UI in improving the quality of education to face ASIA Community. This study presents different institutional characteristics of the three institutions as a representation of the state of higher education in Indonesia. The theory used to examine the theme of this research uses the Social Welfare perspective, especially the Social Development Theory and the perspective of International Relations with the Epistemic Community Theory. The research method is qualitative research using case study techniques. Data sources include primary data through independent interviews and secondary data with descriptive analysis. The results of this study indicate that the three universities have prepared to face ASIA Community. From the aspects of vision and mission; rules; governance guidelines; student body; human Resources; infrastructure; Three Pillars of Higher Education comprising Education and international cooperation.