THE RISE OF THE COFFEE BUSINESS OPPORTUNITY IN ASIA

Abstract

Culinary variations are increasingly growing, triggering the potential of culinary tourism, one of which is coffee, which is one of the most popular drinks of Indonesian people, even in Asia and the world. This can be seen from the number of coffee businesses in Asia and the increasing level of coffee consumption. Coffee is one of the world's most highly traded commodities and consumed beverages. Nowadays coffee business is changing and becoming more global, Coffee is widely cultivated by entrepreneurs. The mushrooming of cafes that sell bottled drinks and coffee can increase the consumption of national coffee beans and can encourage the growth of the creative economy of coffee commodities, both domestically and for exports. With the proliferation of coffee cafes and a high level of coffee consumption, it takes good quality coffee and is needed also by coffee makers or commonly called baristas and roasters that are qualified and experts in making coffee. Therefore, making a coffee laboratory or coffee school for education in making coffee until the presentation becomes a good and attractive business opportunity.