COUNTERFEIT PRODUCTS IN THE CONTEXT OF  THE DEVELOPMENT OF THE CREATIVE INDUSTRY SECTOR AND LAW ENFORCEMENT EFFORTS:  A CASE STUDY OF THE APPAREL BUSINESS  IN THE CITY OF BANDUNG

Henry Loupias; Irma Rachmawati Maruf

Henry Loupias Faculty of Arts and Literature, Universitas Pasundan, Bandung
Irma Rachmawati Maruf Notary Postgraduate Program, Universitas Pasundan, Bandung

Keywords: counterfeit product; creative industry;factory outlets; law enforcement

Abstract

Some consumers buy apparel products based on extrinsic value considerations such as social status, lifestyle, consumerism, and high quality. Consumerism has encouraged counterfeiting of well-known trademarks for various apparel products. The city of Bandung is known as one of the local fashion centers in Indonesia. There are many factory outlets that sell counterfeit products such as Levi's, DKNY, Under Armour, Polo Ralph Lauren, Jeep, Hugo Boss, Giorgio Armani, Guess and other well-known brands. The sale of counterfeit apparel products can have a direct impact on the development of the creative industry and law enforcement efforts. The results show that apparel counterfeit products are very dominant so that it has a negative impact on the development of the creative industry, especially the development of local designs. As a result, local brands and local designs are difficult to compete because consumers are more attracted to counterfeit products.In addition, law enforcement is weak in dealing with these illegal businesses.