IS COMMUNITY BEHAVIOR AND TOURISM VILLAGE QUALITY AT TOMOK SAMOSIR NORTH SUMATERA?

Abstract

This research aims to analyze the contribution of community behavior on the tourist
village quality at Tomok Samosir, North Sumatera. The samples of the research were 50
people (head of families) at Tomok Samosir, North Sumatera. The data was collected using a
questionnaire, after being tested first. The data analysis technique used simple and multiple
regression analysis. The result of the research found that there was a positive and significant
contribution between community behavior on the tourist village quality at Tomok Samosir, North
Sumatera. The contribution of community behavior on the quality of the tourist village was
51,69%. After tracing the three indicators of the community behavior, it turned out that
psychomotor indicator had a stronger contribution on the tourist village quality, followed by
affective, and cognitive of community behavior at Tomok Samosir, North Sumatera. To increase
the tourist village quality, it can be done by increasing the community behavior quality, namely
the quality of psychomotor, affective, and cognitive of the community at Tomok Samosir, North
Sumatera.