THE EMPOWERMENT OF PERSON WITH DISABILITIES THROUGH 'SOCIOPRENEURSHIP' IN MAKASSAR

Abstract

The practice of social entrepreneurship is starting to spread among young people interested in using their skills for a good mission. They crave an opportunity to use the skills they have in something meaningful for the environment around them. The development of social entrepreneurship can create opportunities and improve people's living standards and provide value for innovation and new creations to the socio-economic environment of the community, which then becomes the social capital of human resource development. This research focuses on social entrepreneurship in Makassar named Tenoon, which applies a social business model by empowering the person with disabilities. This study aims to: 1) analyze the empowerment activities of persons with disabilities applied by social entrepreneurship (Tenoon), 2) analyze what factors determine sustainable social entrepreneurship. This type of research is descriptive qualitative, with data collection methods carried out through interviews, field surveys, and literature studies. The results showed that: 1) Tenoon implements various communication strategies for smooth empowerment activities. They are based on the communication approach capabilities of business actors towards empowered communities with disabilities. 2) Maximizing profit by implementing commercial strategies to ensure sustainability in carrying out social missions so that the entrepreneurs concerned can balance between profit and the impact they want to provide.