HOW THE IMPACT FINANCIAL LITERACY AND GENDER ON INCOME AMONG KOREAN POP LOVERS (KPOPERS) IN KARAWANG?

Abstract

The level of financial literacy of the Indonesian is still relatively low due to lack of knowledge about financial products and services and how to apply them through inappropriate financial attitudes and behaviors. This has become one of the important things for Kpopers because their personal finances are not only used for daily needs and future planning, but also used for hobbies. The purpose of this study is to analyze the level of financial literacy among Korean Pop Lovers (Kpopers) in Karawang. This study also aims to determine the effect of gender, age and financial literacy on income Kpopers in Karawang.

The sampling method in this study used a saturated sample that is the entire population used as a research sample. The sample in this study amounted to 150 Kpopers in Karawang. This study uses a quantitative approach obtained through a questionnaire to 150 Kpopers respondents in Karawang which is then processed using multiple linear regression analysis. The result of this study indicate that gender dan age factors have a positive effect on Kpopers income in period 2020. While financial literacy doesn’t have impact on Kpopers income in Karawang period 2020. In addition, the result of this study also show that the Kpopers financial literacy level in Karawang period 2020 is in the high category, it can be interpreted that most of Kpopers in Karawang have good knowledge of financial.