The 1 International Conference on Innovation of Small Medium-sized Enterprise (ICIS) 2019

A COMPARATIVE EVALUATION BETWEEN SHARIA AND NONSHARIA STOCKS IN INDONESIA STOCK EXCHANGE

Erna Garnia — 2019-08-14

Since 2011 Indonesia Stock Exchange has introduced a group sharia stocks that is called the Indonesian Sharia Stock Index (ISSI) which expected to attract more moslem investors. There are some believes that investors behavior between moslem and non moslem are different and therefore the risk and return also are different. This study trying to clarify whether there are differences between sharia and non-sharia stocks in Indonesia. The risk is measured by standard deviation of daily price change. This research has used daily data from January 2012 to December 2016. Based on normality test of risk and monthly return data, we have found no significant differences between sharia and non-sharia stocks.

EFFECT OF CONSUMER KNOWLEDGE LEVEL ON THE BENEFITS OF BPJS EMPLOYMENT IS NOT A RECIPIENT OF WAGES FOR INTEREST IN BECOMING A PARTICIPANT (STUDY ON DRIVER GRAB IN BANDUNG CITY AS POTENTIAL OF BPJS EMPLOYMENT IN BANDUNG BANDUNG)

Hersusetyati Hersusetyati — 2019-10-14

The Influence of Consumers Knowledge about Non Workers-BPJS Ketenagakerjaan Benefits on the Membership Preference (Study on Grab Driver in Bandung as BPJS Ketenagakerjaan
Bandung Suci potential)( Dr. Hersusetyati, Dra., M.Si end Wendy Destean, S.AB) Problem that analyzed on this research is the low membership of BPJS Ketenagakerjaan Bandung Suci on Grab Drivers. This Research purpose is to understand to what extent consumers knowledge on Non Workers-BPJS Ketenagakerjaan Benefits on its membership. The research done in causality-based quantitative associative methods, using time series analysis, library research, and field research as data collecting methods, to produce primary and secondary data. Socialization-based questionnaire and surveys are utilized as instruments. Data analysis techniques which utilized in this research is descriptive analysis, verificatif, (simple regression, determination coefficient) and hypotheses testing, with total of 99 respondents. Results of testing the hypothesis shows the tcount value at 8.587. critical price value of t table with free degrees n – 2 = 99 – 2 = 97 at α (0.05) is ±1,985. Thus -thitung (8.587) <- table (1,985) or p-value (0,000) <0,05, so that H0 is rejected. This number means consumer knowledge about bpjs ketenagakerjaan program’s affect grab’s driver interest to participate the membership as potential target fo BPJS ketengakerjaan Bandung Suci. Conclusion of this research shows how consumer knowledge affect interest of people to participate as membership. Things that can directly affect knowledge of users have tobe increased. to fulfill vision of company. BPJS ketenagakerjaan have to give more attention to increase the consumer knowledge to make worker more peaceful and prosperous.

EFFECT OF WORK STRESS ON EMPLOYEES PERFORMANCE DIVISION DIGITAL SERVICE PT. TELEKOMUNIKASI INDONESIA, TBK (STUDY ON UNIT DATA SCIENTIST)

Afi Rohmina Kusumatrilia — 2019-10-14

Stress is a condition of tension that affects one's emotions, thoughts, and physical condition. Employees who experience stress could be seen from the symptoms that appear, including:
physical symptoms, psychological symptoms and behavioral symptoms. This study uses a quantitative method with descriptive and causal type of research. The data analysis technique used in this study is simple linear regression analysis. The source of this study uses primary data and research data collection using questionnaires and interviews. The samples from this study were 30 respondents using a saturated sampling technique. The results of this study indicates that training has a positive and significant influence on the performance of employees of the Division Digital Service PT. Telekomunikasi Indonesia, Tbk (Study on Unit Data Scientist). The coefficient of determination (R Square) shows a value of 41,6%. This means that training variables have an influence on the performance variables of 41,6% and the remaining 59,4% are influenced by other non examined variables.

APPLICATION OF MATHEMATICAL-BASED ACCOUNTING METHODS WITH THE JIGSAW COOPERATIVE APPROACH

Fitriani Saragih — 2019-10-14

The purpose of this study is to provide refresher in the teaching and learning process by using one of the cooperative learning models by applying the mathematical-based accounting learning method with the jigsaw approach in the hope that it can improve the learning outcomes of accounting students in the Introduction to Accounting I. This research is a classroom action research (PTK) using two cycles of action, with each cycle consisting of 4 stages, namely: the stages of planning, implementation, observation and reflection. The technique of collecting data uses observation, learning outcomes tests and documentation. Data analysis techniques Data analysis techniques used in this study are descriptive, with the stages of research carried out are making observations, analyzing the tests given, drawing conclusions. The results of this study are an increase in student learning outcomes by using the accounting method with a jigsaw approach in the Introduction to Accounting I courses both in increasing learning activeness and student learning values.

EFFECT OF LONELINESS AND DISCOUNT PRICE ON IMPULSE BUYING IN TEENAGE GIRLS

Mutia Arda — 2019-10-14

Impulsive buying is a psychoeconomic phenomenon that has hit many people's lives,
especially those living in urban areas. At the age of this teenager, individuals begin to prioritize social relations with others or separate themselves from others. When a close relationship with certain people is not achieved, then individuals tend to look for other escapees rather than having to solve the problem. One example is by shopping for an online shop. Another factor that affects impulsive buying is a discount on product prices or often called a discount. This study aims to determine the effect of loneliness and discount prices on impulse buying especially in adolescent girls. The Lemeshow formula is used for unknown populations, so the sample in this study was 98 people with the criteria of ever purchasing products through shopee. The analysis technique used is multiple linear regression analysis. The partial and simultaneous test results show that loneliness and discount have a positive and significant effect on impulse buying in adolescent girls. Based on the results of the study it was found that loneliness and discount gave a variation on impulse buying by 91%. The loneliness level in adolescent girls in Medan City is quite high which affects impulse buying compared to discount. This means that shopee consumer girls in Medan have social relationships that are not as expected and intimate emotional relationships that feel loneliness that affects the behavior of impulse buying.

THE EFFECT OF EARNING MANAGEMENT AND TAX AVOIDING ON COMPANY VALUE

Edisah Putra Nainggolan — 2019-10-14

This study aims to examine and analyze the effect of earnings management on firm value and tax avoidance on earnings management relationships with firm value on agricultural companies listed on the Indonesia Stock Exchange. This approach uses a quantitative approach, consisting of two independent variables namely earnings management, and tax
avoidance, and the dependent variable is the value of the company. The object of this research is agricultural companies listed on the Indonesia Stock Exchange (IDX) during the period
2013-2017. The sample used was 14 agricultural companies listed on the IDX. Testing the hypothesis in this study using multiple linear regression Based on the results showed that (1) earnings management affects the value of the company in agricultural companies on the IDX. (2) tax avoidance affects the value of the company in agricultural companies on the IDX.

ANALYSIS OF EMPLOYMENT IN THE CITY OF BANDUNG

Latifah Adnani — 2019-10-14

Implementation of national development, labor has an important role as an actor to achieve development goals. Labor is the perpetrator of development and economic actors. The role of labor is very significant in the activities of the national economy, namely increasing the productivity and welfare of the community. Based on that, then the workforce should be empowered. The goal is that they have more value, in the sense of more capable, more skilled and qualified so as to contribute optimally in national development and able to compete in the global era that swept the world. Bandung Regional Regulation No. 18 of 2002, which regulates the implementation of manpower in the city of Bandung currently needs to be reviewed in connection with the development of employment development, then in the framework of implementation of manpower in Bandung, it is deemed necessary to establish mechanisms of employment manpower that has competitiveness through Regional Regulation the new one. Methods used by legal methods, juridical normative approaches Laws and legislation and empirical juridical that is based on the results of previous research, information and documents. The discussion covers Job Training and Labor Productivity, Employment Placement, Pancasila Industrial Relations, Settlement of Labor Disputes. Labor problems in Bandung are facing obstacles, on the one hand the government wants investment, on the other hand the Bandung mayor makes labor policy for companies that invest in Bandung city then 60 percent, the workers must be citizens of Bandung, this often leads the impact is less convenient for investors who want openness in the employee recruitment system. For the Office of Manpower also can not include in the Regional Regulation, because it will be contrary to human rights.

THE INFLUENCE OF THE WORK ENVIRONMENT ON THE PERFORMANCE OF THE NATION'S UNITY BODY AND THE CITY OF BANDUNG POLITICS

Ine Mariane — 2019-10-14

Based on observations of researchers showed that the National Unity and Political Body of Bandung City, obtained information that the employee's performance is still low. This is evident from the quality and quantity of performance indicators that are still considered less in carrying out his duties. It is caused by several factors related to the working environment which makes the performance of Employees in the Secretariat of the National Unity and Political Body of Bandung City is still low among them: lack of conducive working environment seen from the labor and equipment and machinery. The method used is quantitative method with the approach of associative research, data collection techniques and field research consisted of observation, interviews, and questionnaires were distributed to the respondents as many as 57 employees by using Linkert scale. Conclusions can researchers pointed out based on the arithmetic questionnaire with SPSS (Statistical Product and Service Solutions), interview and observation shows that there is a strong influence among the working environment on performance. Meanwhile, another factor that is not defined, the variables affecting the performance, in addition to the performance environment variable. That is, the conceptual hypotheses about the influence of the working environment on the performance tested. Barriers faced Bureau of the National Unity and Political Body of Bandung City, is as follows: lack of expertise and skills possessed by employees in performing every job to him, lack of provision of infrastructure work is complete, and Setup workspace Secretariat of the National Unity and Political Body of Bandung City is still considered unfavorable. Attempts were made Head of the National Unity and Political Body of Bandung City, is as follows: the need for education and training to be given to employees in carrying out a job, Head of the National Unity and Political Body of Bandung City is striving to meet all the needs of the employees associated with the provision of facilities and infrastructure work is complete, Head of the National Unity and Political Body of Bandung City e is striving to do the rearrangement of the work environment conducive ,

RICE DISTRIBUTION OPTIMIZATION IN PERUM BULOG WEST JAVA REGIONAL DIVISION

Maun Jamaludin — 2019-10-14

Distribution network governance is a very important competitive advantage in an industry. Improper distribution will have a big influence on all aspects, especially those related to the profit of a company. The right amount and the right time are crucial points in distribution. Distribution and transportation systems must be designed optimally so that the costs are as small as possible. West Java Regional Division BULOG is a representative of the government in implementing equal distribution and distribution of rice, which is also a staple food commodity for most people in Indonesia, must pay attention to optimal distribution patterns. In carrying out its operational process, the Regional Division of West Java Regional Logistics Bureau is supported by Regional Subdivisions in the West Java and surrounding areas that handle rice in their respective working areas. The purpose of this study is to determine the planning path and the most optimum amount in rice distribution in the West Java Regional Division to districts and cities that can minimize distribution costs so that the costs incurred will reach the lowest point by using transportation methods, Linear Programming and LINDO version software 7.0 for Windows 10. The results of the research show that the most optimum total distribution cost is Rp.6,474,025 560.

RURAL ELECTRIFICATION DEVELOPMENT TO ENCHANCE HUMAN DEVELOPMENT INDEX IN MAJALENGKA DISTRICT

Tete Saepudin — 2019-10-14

There is a positive relation between infrastructure development program and economic growth. One of outcome is to fulfill rural electrification. In 2018, almost 99% of West Java region take benefit of electric infrastructure implementation. Majalengka district as part of West Java is one of priority area for rural electrification program. The result of this research is prospering and convincing. The result using quantitative data during 2009-2015 rural electrification program is converse to electricity production and also resident has shown positive outcome and significant to Human Development Index.

ANALYSIS AND DESIGN OF INTEGRATED MARKETING COMMUNICATION (IMC) FOR SMALL AND MEDIUM ENTERPRISE (SME) LOGISTICS SERVICE PROVIDER (LSP) FROM WEB BASED APPLICATION PERSPECTIVE

Senny Handayani — 2019-10-14

Business competition is increasingly tight, companies are racing to get as many customers as many ways that can be done, such as by utilizing information technology, in hopes its services or products will be better known by consumers. To offer products or services to consumers, any company can prepare appropriate strategies to achieve successful marketing of their products, therefore, one way to capture the market is to carry out a promotional activity. There are several promotional techniques that can be used, such as advertising, sales promotion, direct marketing, publicity, and personal selling or in marketing is called Integrated Marketing Communication (IMC), which in turn will increase the purchasing decision. Not only big companies that require IMC, small and medium companies is also need it in order that their customer are knowing about their product. Small and Medium Enterprises (SMEs) are the business sectors that became one of the foundations of the real sector of the Indonesian economy. Information Technology and Information Systems can be used by SMEs include website. Website chosen as one of the media to carry out the promotion because the website has some advantages compared with other media promotion. The advantages are: extensive coverage, audio-visual, interactive, communicative, and promotional costs are cheaper than conventional promotional tools, such as brochures, leaflets, banners, and so on. In addition, IMC program will be more easily integrated with web-based application. In this article, the problems will be addressed is how to conduct a needs analysis for designing IMC for SMEs LSP with web-based information system. The general objective of this study was to perform the design and determine the responses of consumers regarding the activities of IMC conducted by SME LSP, later obtained a draft campaign by using IMC through media creative, communicative, persuasive, effective and efficient in providing information so as to attract consumers to buy, and increase the number of sales. From the result of IMC plan is then implemented in the form of web application development as a medium to facilitate IMC activities. Analysing start from an evaluation to determine consumer response regarding the activities of IMC conducted by SME LSP, later obtained a draft campaign by using IMC through media creative, communicative, persuasive, effective and efficient in providing information so as to attract consumers to buy, and increase the number of sales. The results of this evaluation is a model of IMC in accordance with the SME, as well as the identification of the need to build a website design. The Further models of IMC are implemented in prototype application form with IMC-based and software development methods ranging from analysis to design applications. The method used is the Unified Process and UML to describe business processes and design. The end result of this research is, designing a prototype website for the implementation of IMC can be used by SMEs LSP.

METHODE TOTAL ASSETS TURNOVER

Marismiati Marismiati — 2019-10-14

Total Assets TurnOver (TATO) is the company's ability to manage assets owned to generate funds that can be given to companies in a certain period. Profitability (ROA) is the company's ability to generate profits or income from sales. This study aims to determine the effect of Total Assets TurnOver (TATO) on Profitability (ROA) in manufacturing companies in the food and beverage sector listed on the Indonesia Stock Exchange in 2011 to 2015. Data analysis techniques using quantitative analysis techniques using product moment correlation calculations, simple linear regression, analysis of determination, and t test. Based on the results of the research conducted using SPSS version 23, the relationship between Total Assets TurnOver (TATO) on Profitability (ROA) has a very strong influence by looking at the results of the hypothesis test t count> ttable (19,219> 2,045), then H0 is rejected Ha accepted significant effect between Total Assets TurnOver (TATO) on Profitability (ROA) and determination test results of 93% while the remaining 7% is influenced by other factors. So it can be concluded that Total Assets TurnOver (TATO) has a significant influence on profitability (ROA) in food and beverage companies listed on the Indonesia Stock Exchange.

EFFECT OF APPLICATION OF ACCOUNTING INFORMATION SYSTEMS AND COMPATIBILITY OF TECHNOLOGY TASKS AGAINST EMPLOYEE PERFORMANCE (CASE STUDY OF BPJS EMPLOYMENT IN HOLY BANDUNG.

Ade Pipit — 2019-10-14

This study aims to examine and analyze how much influence the application of accounting information systems and the suitability of technological tasks on employee performance. The sample used in this study was 42 employees of BPJS Employment Bandung Suci. Data collection techniques are carried out by distributing questionnaires to respondents according to a predetermined sample. The statistical analysis used in this study was through the validity and reliability of the instrument, the classic assumption test, multiple linear regression analysis, correlation analysis and the coefficient of determination test with the help of IBM SPSS version 22. Hypothesis testing was done both partially with the t-test and simultaneously through the F test. The results showed that partially, the magnitude of the effect of the application of the accounting system on employee performance was 34.9% while the magnitude of the effect of the suitability of technological tasks on employee performance was 25.8%. Simultaneously the magnitude of the influence of the application of accounting information systems and the suitability of technological tasks on employee performance is 35% while the remaining 65% is the influence of other factors such as motivation, environment, workload, and employee job satisfaction.

COMMUNICATION OF GO-JEK ONLINE TRANSPORTATION SERVICE (PHENOMENOLOGY STUDY IN SOCIETY IN BANDUNG)

Wa Ode Nurul Yani — 2019-10-14

Go-Jek is one of the online transportation companies that is growing and interested in urban communities in Indonesia. The types of online transportation service features of Go-jek are very diverse in meeting the needs of the community. One of the payment features is using the Go-Pay electronic wallet feature that has a role to facilitate mobility and customer payment transactions. The attraction of Go-Jek is the number of promos offered and the cashback on several company partners. The Go-Jek application is easily accessible and easy to use because the features are simple and easy to use, this makes the community more and more use the Go-Jek application. This study aims to determine the nature and structure of Go-Jek online media; to find out how messages are constructed through the Go-Jek application feature; and to find out the social and psychological impacts of Go-Jek's application in changing people's thinking. The supporting theory used in this study is Joseph Walter's theory of computer-mediated communication, Steve Jones's cyber society theory and Marshall McLuhan's medium theory. This study uses qualitative research methods with the constructivism research paradigm and case study research approach. The subjects of this study were Go-Jek customers in the city of Bandung. The process of collecting data through observation involved and in-depth interviews with informants, while for supporting data obtained through documentation study results of previous research, literature studies, and interviews with related parties.

VALUE AT RISK (VaR) AS METHOD AND MEASUREMENT OF CREDIT RISK ANALYSIS (CASE STUDY AT BANK NAGARI IN BANDUNG OFFICE)

Desi Ratna Komala — 2019-10-14

Bank Nagari Bandung Office as one of the Branch Offices of PT. Bank Pembangunan Daerah Sumatera Barat, in the past 5 years, has distributed credit with a positive trend and position of the outstanding which always grows every year with annual growth 6,55%. The outstanding credit position as of December 2018 is Rp 154,889,764,824, while the Non Performing Loan (NPL) ratio is at the position of 8.62%. According to PBI No. 15/2/PBI/2013 explains that banks that have a ratio of non-performing loans above 5% will be monitored intensively because they are considered to have potential difficulties and endanger the continuity of their business. Although NPL of Bank Nagari Bandung Office is above 5%, the PBI's provisions regarding the NPL limit apply to consolidation, where NPL position of PT. Bank Pembangunan Daerah Sumatera Barat is at 1.51% in 2018. However, this is put attention for the Bank Nagari Bandung Office to improve credit performance and monitor credit risk analysis. This study aims to provide an alternative method to PT. Bank Pembangunan Daerah Sumatera Barat, specifically Bank Nagari Bandung Office in measuring credit risk to determine the calculation of minimum capital requirements for credit risk. This credit risk measurement will calculate expected loss, unexpected loss and economic capital. This study uses the Credit Metrics method with a Value at Risk (VaR) approach using confidence level 99% and Monte Carlo Simulation to assist in analyzing the possibility of losses that exceed the VaR value. Based on the analysis, the monthly expected loss at the Bank Nagari Bandung Office for the period January 2017-December 2018 ranging from Rp 3,078,766,540 to Rp 4,093,313,348, unexpected loss of Rp 23,703,413,675 to with Rp 36,071,532,045 with an average value of risk certainty of 50.3%, as well as the economic capital required by the bank in covering the risk of loss at a maximum of Rp. 19,716,728,075 to Rp 32,964,043,357. Capital owned by PT. Bank Pembangunan Daerah Sumatera Barat per December 2018 position is Rp 2.53 Trillion with a CAR of 20.36%. Because of capital and CAR are calculated on a consolidated basis, it is necessary to calculate the capital requirements of each branch office to anticipate the credit risk that occurs.

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT ON PERFORMANCE OF EMPLOYEES AT PT PERUSAHAAN GAS NEGARA (PERSERO) REGION OF NORTH SUMATRA

Julita Julita — 2019-10-14

The purpose of this study is to determine whether there is an influence between the commitment partially to the performance of employees at PT. The National Gas Company (Persero) of the North Sumatra Region. The approach taken in this study is an associative approach. The population in this study were all permanent employees at PT. The National Gas Company (Persero) of the North Sumatra Region. While the samples that met the criteria of this study were 48 people from all divisions. The independent variable used in this study consisted of affective commitment, continuous commitment and normative commitment, while the devendent variable was employee performance. The data analysis technique used is multiple regression, classic assumption test, t test, f test, coefficient of determination and if using SPSS (Statistical package for the Social Sciens). The results of the research obtained indicate that affective commitment has no significant effect on employee performance. This can be seen from t hitung < t table which is 0.640 <2.011, and tcount is in the area of Ho acceptance so Ho is accepted (Ha is rejected). Continuous Commitment shows that there is a significant effect on employee performance can be seen from t hitung > t table namely 4.772> 2011, and t hitung is in the rejection area Ho so Ho is rejected (Ha accepted). Normative commitment has no significant effect on employee performance. This can be seen from t hitung < t table that is 0.741 < 2.011, and tcount is in the area of acceptance of Ho so that Ho is accepted (Ha is rejected)

COPING AMONG MULTI RACIAL YOUTHS IN OVERCOMING DRUG REIMBURSEMENT IN SABAH

Wan Anor Bin Wan Sulaiman — 2019-10-14

Reimbursement among drug addicts is not a new issue. This effort has long since been implemented since drug addiction is considered a serious epidemic problem since the 70's. A variety of immune strategies among drug addicts that are not properly done cause them to avoid being trapped by drugs. This study aims to identify the coping among multiracial youth to overcoming the problem of redistribution and to identify the coping of multi-ethnic youth in order to reduce the redemption. This study also carried out through surveys using questionnaires. The subjects of the study were youth who had been involved with drug rehabilitation at rehabilitation centres and were released (still in parole) but still need to attend a meeting held at the rehabilitation centre. A total of 63 people have been involved in this study. The study was conducted at rehabilitation centres involving former drug addicts in Sandakan and Tawau. Purposive sampling was using as a sampling method. It also involved 63 youths 18 - 35 years from selected areas such as from Tawau and Sandakan. In this study,
the instrument used is 'Drug Avoidance Cell-Efficacy Scale' founded by Martin (1992). Inventory used in this study lists 16 questions of self-esteem strategy of self-control rather than involving drugs. The results show that overall the sample of the study has a relatively high positive performance ability and a coping rate is moderate. This study also shows that each ethnic group has different strategies for dealing with their problems when faced with a problematic situation that prompted them to take drugs again.

UNDERSTANDING THE SME: ROLE AND DISTRIBUTION IN INDIA

Avinash Pawar — 2019-10-14

India's SME sector is a key driver behind its economic growth story. Employing 40% of country's workforce, next only to the agricultural sector -the sector has the potential to spread industrial growth across the country and can be a major partner to help accelerate the process of inclusive growth. Micro, small and medium enterprises, have always served as a model of the socio-economic policies of the Government of India. These enterprises are interchangeably referred to as SMEs or MSEs or SMBs depending upon the category of enterprise and contribution. This sector undoubtedly plays a vital role in the growth and development of Indian economy. Further, this growth has to be sustained since it contributes substantial revenues to the central exchequer. The MSMEs also account for a major share of industrial production, creation of employment and contribution to the GDP. Therefore, it is understood that MSMEs play a crucial role in the growth of the country. The present study discusses the structure of Micro, Small, and Medium Enterprises in India and deliberates about the role and distribution of elements of type, category, gender and employment in MSME Sector in India.

THE EFFECT OF COMPENSATION ON PERFORMANCE THROUGH JOB SATISFACTION OF EMPLOYEES AT PT. TASPEN (PERSERO) MAIN BRANCH OFFICE BANDUNG

Afifah Gilang Permatasari — 2019-10-14

This study is conducted to determine the effect of compensation on performance through job
satisfaction of employees at PT. Taspen (persero) Main Branch Office (KCU) Bandung. The main aim of this research is to find and analyse the effect of compensation and job satisfaction on employee performance, also to determine job satisfaction as a moderator between compensation and employee performance on PT. Taspen (Persero) KCU Bandung.
To obtained the comprehensive result, this study used the quantitative method. Related to that, as respondents, researcher using fifty employees on PT. Taspen (Persero) KCU Bandung. Furthermore, the analysis is used Path Analysis through Partial Least Square – Structural Equation Modelling (PLS-SEM) from SmartPLS 3.0 as a statistical tool.
As a results from the description calculation, it is found that compensation, job satisfaction, and employee performance are in the good category. It also found that compensation variable and job satisfaction found affected employee performance in PT. Taspen (Persero) KCU Bandung.

FINANCIAL LITERATION DETERMINATION OF STUDENT FINANCIAL BEHAVIORS

Iskandar Ahmaddien — 2019-10-14

The development approach has not been fair considering the benefits of development for women and men, which has contributed to the emergence of gender inequality and inequality. Gender disparity is based on 2017 Central Bureau of Statistics (BPS) data, West Java women's development index (HDI) of 66 , 78 compared to male HDIs which have reached 74.88 and the gender development index (GPA) reaches 88.18. As a result of inequality that occurs, can harm everyone and ultimately harm the economy of a country. This study aims to analyze gender inequality in West Java by using the Gender Inequality Index which is a proxy of the Human Development Index (HDI) in the Gender Development Index (IPG), Gender Empowerment Index (IDG), Average School Length for Men and Women and Life expectancy of men and women. The results of the analysis by panel data regression using E- views indicate that there is gender inequality, the gender empowerment index on average school years and life expectancy has a positive and significant impact on economic growth in West Java.

CONSUMER LOYALTY: BASED ON RELATIONSHIP MARKETING, CUSTOMER VALUE AND CUSTOMER RETENTION

Arlin Ferlina Mochamad Trenggana — 2019-10-14

The purpose of this study is to find out how consumer loyalty to shipping services, where industrial competition allows consumers to move to competitors. JNE in Bandung it needs to know consumer behavior, especially those who are engaged in online shopping. This is important because online shopping businesses are developing and need shipping services in their business. Therefore, the right strategy is needed in building relationship marketing, customer value and customer retention. Primary data used were interviews and questionnaires. Secondary data is also used from various literacies such as books, articles and journals. Path analysis is used to analyze the results of questionnaires to 100 respondents online in Bandung which are distributed by accidental sampling. The results of the study can be used as one of the recommendations for the company to produce the right strategy for business continuity.

THE EFFECT OF BONUS PACK AND PRICE DISCOUNT ON BUYING IMPULSE IN MARKETPLACE CONSUMERS IN MEDAN

Dewi Andriany — 2019-10-14

Meningkatnya pendapatan dan perubahan gaya hidup konsumen menyebabkan marketplace gencar melakukan promosi penjualan untuk menimbulkan impulse buying. Konsumen saat ini menjadi lebih impulsif karena adanya berbagai faktor. Penelitian ini bertujuan untuk membuktikan pengaruh bonus pack dan price discount terhadap impulse buying pada konsumen khususnya pada Shopee sebagai salah satu marketplace yang paling sering dikunjungi. Data primer dikumpulkan melalui penyebaran angket kepada 98 orang responden. Teknik analisis yang digunakan adalah Regresi Linier Berganda. Berdasarkan hasil analisis yang menguji bonus pack dan price discount terhadap impulse buying pada konsumen Shopee di Medan, disimpulkan bahwa bonus pack dan price discount berpengaruh signifikan terhadap perilaku impulse buying pada konsumen Shopee di Medan, dengan bonus pack sebagai variabel yang paling dominan mempengaruhi impulse buying.

ANALYSIS OF THE EFFECT OF SERVICE, PEOPLE AND PHYSICAL EVIDENCE QUALITY ON CUSTOMER DECISIONS IN PT. BANK TABUNGAN NEGARA (PERSERO) TBK

Raihanah Daulay — 2019-10-14

The decision to use banking services is something that is needed before choosing a banking institution. This study aims to determine the effect of People and Service Quality on Customer Decision of PT. Bank Tabungan Negara (Persero). The research population is customers who use the services of PT. Bank Tabungan Negara (Persero) Tbk. The study sample used Quota Sampling with an accidental sampling approach of 100 respondents. Data collection techniques of this study were questionnaires and interviews, which were tested for validity and reliability. The data analysis technique uses the classical assumption test, multiple regression, t test, F test and determinant coefficient. Results The multiple regression equation Y = 15.502 + 0.139 X1 + 0.136 X2 + 0.319 X3. The partial test results have the effect of Service Quality on Customer Decisions, there is the influence of the People variable on Customer Decisions, there are psycal evident influences on customer decisions where t 2,240 > t-table 1,984 There is the influence of tcount 2.415 > t-table 1,984. The F test value obtained F count 6.586 > F-table 3.090 with sig 0.002 < α 0.05 shows that People and Service quality significantly influence customer decisions at PT. Bank Tabungan Negara (Persero) Tbk.

EFFECT OF DISCOUNT AND HEDONIC SHOPPING MOTIVES AGAINST BUYING IMPULSE

Susi Handayani — 2019-10-14

Modern retail consumers tend to make unplanned purchases. One of the modern retailers in Medan City is Parkson. Some of the problems in Parkson are poor product arrangement, and consumers get less hedonic shopping motives. This study aims to determine the effect of discounts and hedonic shopping motives on impulse buying in Parkson consumers. Data collection techniques used were purposive sampling with a sample of 100 consumers. Data analysis was carried out quantitatively using the SPSS version 22 program. The analytical method used was multiple linear regression. The results showed a positive and significant influence between discounts and hedonic shopping motives on impulse buying in Parkson consumers both partially and simultaneously. The hedonic shopping motives variable has the most influence on the impulse buying of Parkson consumers compared to discount. Discount can be increased by checking products, improving product quality. In addition, hedonic shopping motives can be improved by calculating the distance between the display racks and several additional facilities.

THE INFLUENCE OF BRAND AWARNESS AND COMMUNICATION MEDIA ON FASHION PRODUCT PURCHASING DICISIONS (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MUHAMMADIYAH UNIVERSITY OF NOTRH SUMATRA)

Nel Arianty — 2019-10-14

Purchasing decisions in the business world today have become the price that must be paid by the company to remain successful in its business. Customers who play an important role in measuring purchasing decisions for products and services provided by the company. In determining the level of purchasing decisions, a customer often sees from the value of the product and service performance received from a buying process for products / services compared to other companies. The purpose of this study is to determine whether there is an influence of brand awareness on purchasing decisions on students of the North Sumatra Muhammadiyah University. To determine the effect of communication media on purchasing decisions on students of the North Sumatra Muhammadiyah University. The population in this study was 5285 active students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra. Sampling is done by accidental sampling technique where samples taken by anyone who accidentally met with the researcher can be used as a sample, namely 100 respondents (1 day x 10 students / i) UMSU students who often use the application. The results of this study indicate that there is a significant effect of awarnes brand on product purchasing decisions at Lazada.co.id. And communication media on purchasing decisions at Lazada.co.id have a significant effect.

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT ON PERFORMANCE OF EMPLOYEES AT PT PERUSAHAAN GAS NEGARA (PERSERO) REGION OF NORTH SUMATRA

Julita Julita — 2019-10-14

The purpose of this research is to find out whether there is influence between partially commitment on performance of employees at PT Perusahaan Gas Negara (Persero) region of North Sumatra. The approach was conducted in this research is the associative approach. The population in this study are all permanent employees at PT Perusahaan Gas Negara (Persero) region of North Sumatra. While the sample meets the criteria in the withdrawal of samples for research is 48 people from all divisions. Independent variables used in this study consisted of affective commitment, commitment kontiniu and normative commitments, while the dependent variable is the performance of employees. Data analysis technique used is multiple regression, classic assumption test, t-test, f-test, the coefficient of determination and in sports by using SPSS (Statistic package for the Social Sciens). The results obtained show that there is no affective commitment of significant influence on performance of employees. It can be seen from t-test t-table IE < 0.640 < 2.011, and t-test are in receipt of the Ho so Ho accepted (Ha declined). commitment Kontiniu indicates there is a significant influence on performance of employees can be seen from t-test > t-table i.e. 4,772 > 2,011, and t-test are in denial Ho (Ha accepted). Normative commitment there is no significant influence on performance of employees. It can be seen from t-test < t- table i.e. 0.741 2,011, and < t-test is in receipt of the Ho so Ho accepted (Ha was rejected)

TBK THE ROLE OF BRANCHLESS BANKING AND FINANCIAL INCLUSION ON THE ECONOMIC GROWTH OF COMMUNITIES OF MEDAN

Delyana Rahmawany Pulungan — 2019-10-14

Expanding access to financial institutions is one solution to broadening the reach and access of people to financial institutions. Branchless banking as a form of advancement in banking service technology which is part of the banking policy strategy offered by the Financial Services Authority (OJK) to achieve financial inclusion in all levels of society needs to be tested consistently. This study aims to determine the effect of branchless banking and financial inclusion on the success of economic growth in the city of Medan. This research is a quantitative descriptive study. This study took the population of the city of Medan in 21 districts. There were 300 respondents selected as samples based on research needs using stratified random sampling techniques. The data analysis technique used is Multiple Linear Regression. The results show that branchless banking has a significant positive effect on the economic growth, which means that branchless banking is capable of significantly and strongly influencing the economic growth of the people of Medan City. Financial inclusion also has a positive and significant influence on the economic growth, which means that the achievement of financial inclusion in the city of Medan will have a real and strong impact on the success of economic growth in the city of Medan. Financial inclusion is the biggest and strongest factor in the economic growth of the people of Medan City

THE EFFECT OF THE GOVERNMENT OF INTERNAL CONTROL SYSTEM ON THE QUALITY OF FINANCIAL STATEMENTS IN THE COAL REGENCY VILLAGE OFFICE

Maya Sari — 2019-10-14

This study aims to Determine the effect of the Government Internal Control System on the Quality of Financial Statements at the Village Office. This study uses an associative approach. The population in this study were village office employees with a sample of 35 respondents. Data collection techniques used with media questionnaire (questionnaires), interview methods, and documentation methods. The technique of data analysis in this study uses simple linear regression. The results of this study indicate that the government's internal control system (SPIP) does not Affect the Quality of Financial Statements.

THE EFFECT OF AFECTIVE, CONTINUANCE AND NORMATIVE COMMITMENTS TO EMPLOYEE PERFORMANCE

Jufrizen Jufrizen — 2019-10-14

This study aims to analyze the effect of normative commitment on employee performance, to analyze the effect of continuance commitment to employee performance and to analyze the effect of affective commitment on employee performance at Plantation companies in the city of Medan. The approach of this research is an associative approach. The population in this study were permanent employees at the Plantation companies in the city of Medan.The sample size can be calculated from the amount of indicator multiplied by 5 to 10. Because this study uses three variables construct overall number of indicators by 30, so that the required sample in this study a minimum of 10 x 30 = 300.. The technique of collecting the data in this study was questionnaires and interviews. The technique of data analysis uses multiple linear regression and is processed using SPSS 22 for windows. The results of this study indicate that there is no significant effect between affective commitment to the performance of employees of plantation companies in the city of Medan. There is a significant influence between continuance commitment to the performance of employees of plantation companies in the city of Medan. There is a significant effect between normative commitment to the performance of employees of plantation companies in Medan.

AN ANALYSIS OF UNDERSTANDING AND COMPLIANCE OF MSME TAXPAYERS ABOUT TAXATION RULES

Syafrida Hani — 2019-10-14

This study aims to find out how the level of understanding and compliance of MSME taxpayers regarding taxation rules. The decrease in tax rates for MSMEs from 1% to 0.5%, which came into effect on July 1, 2018, is expected to increase tax revenues from the MSME sector. This is one of the reasons for this research. The study sample used 27 respondents from MSME entrepreneurs who already had a tax payer number (NPWP), data processing was carried out using a descriptive analysis approach with data collection techniques through interviews. The results of this study found that knowledge of MSME taxpayers regarding taxation rules is still low, knowledge of basic tax debt calculations, tax rates, when to make deposits and tax reporting is 45.27%. In its implementation, they admit that they have recorded the cash receipts and expense, but still experience difficulties when deciding the amount of tax debt that must be deposited, including how to fill in the Tax Notification Letter (SPT). This has an impact on the level of compliance about taxation rules, which have implemented good tax rules only 44.45%. MSME entrepreneurs, that the register to have their own NPWP with awareness are only 48.15% while others are based on the interests of banking affairs. Most taxpayers admit that they have not been aware of any changes in the MSME tax rate to 0.5%. That is, the government needs to conduct socialization and guidance for MSMEs in implementing taxation rules.

SOUTH KOREA ECONOMIC DEVELOPMENT MODEL THROUGH DEVELOPMENTAL STATE STRATEGY

Melaty Anggraeni — 2019-10-14

The history of South Korea's economic development is inseparable from the dynamics of economic politics that once made South Korea hit by a prolonged economic crisis, but South Korea could rise and become one of the Emerging Economy Countries in the East Asia. This is inseparable from the leadership role under President Park Chung Hee. In an effort to achieve the highest economic growth, Park Chung Hee places the country as the main agent. Park Chung Hee's military-based leadership with his developmental state concept has brought South Korea to the point of its country's development success. Park Chung Hee emphasized his economic activities in export import, subsidies, industrial policy, until special privileges were given to industries that were developing at that time. In era of globalization, there has been a shift in the development strategy in South Korea along with the change of state leaders. This means that there has been a transition of political economy policies from the previous government which emphasized the role of the state. Various dynamics occurred during the reign of Kim Young Sam including the prospect of a developmental state strategy in South Korea when entering the era of globalization.

RECONSTRUCTION OF TOURISM DEVELOPMENT IN POST-EARTHQUAKE PALU CITY SEPTEMBER 28 2018: OPPORTUNITIES AND CHALLENGES

Taufik Taufik — 2019-10-14

The tourism potential of the city of Palu encourages regional governments to make long-term plans, especially the development of tourism potential with three segments along the bay of Palu. However, natural disasters that are difficult to predict by experts occur in Palu, Donggala and Parigi. The disaster that occurred on September 28 2018 took place at the same time as three disasters, namely: earthquake, tsunami and liquefaction. After the earthquake
7.4 SR of the city of Palu experienced a very drastic economic downturn and smoothed the total trend of urban tourism development, including along the Palu bay. This article will discuss the opportunities and challenges of reconstruction of tourism development in Palu City to become an international tourist destination.

MODEL FOR IMPROVING THE COMPETITIVENESS OF TRADITIONAL MARKETS IN BANDUNG

Yanti Purwanti — 2019-10-14

The existence of traditional markets in Bandung needs to be maintained. This is driven by the influence of globalization, economic growth, technology, social and cultural changes in society, and the growth of modern markets or modern stores such as mini markets, supermarkets and others. The purpose of this research is to produce Model for improving the competitiveness of traditional markets in Bandung. The method used is exploratory research and descriftive research. Data collection techniques are carried out through Focus Group Discussion (FGD, and questionnaire. Improving the competitiveness of traditional markets in Bandung a model is needed that provides strategic steps and integrated with consider people's perceptions, organization, human reources, product, markets aspect, public policy, and competition aspect. Consider people's perceptions, Improving the competitiveness of traditional markets requires professional market management management, through market innovation, so that traditional market developments are able to have competitive competitiveness.

INFLUENCE OF PARTNERSHIP PATTERNS IN BUSINESS GOVERNANCE AND PARTNERSHIPS IN HANDLING BUSINESS RISKS TO THE DYNAMICS OF THE KUBE E-WARONG GROUP IN WEST JAVA

Erti Dini Hayati — 2019-10-14

Joint Business Group (KUBE) as a community empowerment program to overcome poverty needs to be done assessment. Various suggestions are considered as to which aspects of group work should be assessed, how individual contributions to the group can be measured, and what approaches should be used when evaluating the quality and quantity of a group's output. E-warong is a term used in the Non-Cash Assistance Program to refer to bank agents, trade rs and / or other parties who have cooperated with channel banks and are determined as places to buy food by Beneficiary Families (KPM), namely traditional markets, warungs , grocery stores, KUBE e-warong, Warung Desa, Rumah Pangan Kita (RPK), Laku Pandai Agent, Digital Financial Service Agent (LKD) that sells food or other retail businesses. E-warong is a community empowerment program in the economic field and through the Prosperous Indonesian Community Card issued by BNI. It is hoped that the empowerment of the poor to prosperous communities can be realized. This program facilitates economic transactions for residents who receive the Family Hope Program (PKH). The amount of non- cash food assistance is Rp. 110,000.0 / KPM / month, the assistance cannot be received in cash, and can only be done with rice and / or eggs in e-warong. If assistance is not spent in that month, then the value of the assistance will continue to be stored and recapitulated in the Food Aid Electronic Account. The variable of this study consisted of four variables, namely the e-warong partnership variable in business governance given the symbol X and the e-warong partnership variable in handling business risk given the symbol X2 and the dynamics of the group given the symbol Y. This research was conducted by analyzing e-warong partnership variables in business governance and e-warong partnerships in handling business risk which are estimated to have a major influence on the dynamics of the e-warong group, a series of studies conducted as a case study on e-warong in Banjar City, Tasikmalaya City , Bandung City and Bekasi City. Based on the path coefficient values can be calculated that the magnitude of the influence of X1 to Y is equal to 0.106 and the effect of X2 to Y is equal to 0.534, with the magnitude of the influence of other variables amounting to 0.360

PRODUCT BUSINESS DEVELOPMENT STRATEGY ROTI SAWARGI CITY OF BANDUNG

Yuyun Yuniarti — 2019-10-14

Bread is a practical food that does not require making with a long process, the higher one's busy life, especially in big cities, the higher the need for bread, and not even a few developed countries manage bread as a staple food. Sawargi bread products are one of the bread products in the city of Bandung that produce various kinds of flavors including banana bread, brown bread and kopyor bread. In its business activities experiencing several problems, especially those concerning marketing problems for it, it takes several strategies to deal with it. The strategy used is online marketing and line The research method used in this study is descriptive analysis method with a qualitative approach using SWOT techniques and Analytical Hierarchy Process (AHP) methods. The results showed that the marketing of sawargi bread in the city of Bandung was still traditional (of line) only occasionally on line and its marketing was influenced by the extraneous environment which included: the condition of the community towards intended use, population growth, economic growth, government assistance, technological development, rupiah exchange rate, political activity. While internal factors include: Good relations with the company, the threat of new entrants, substitution products, many similar businesses. This shows that the company is in a stable condition and continues to carry out marketing strategies on line and online. The conclusions obtained in the external environment of Sawargi bread in Bandung were identified as seven business opportunities, including economic growth, market demand, consumer behavior, and procurement of technology which caused the company to continue to conduct business activities through offline and online marketing strategies. The SWOT analysis shows that the business activities of the Jaipur bread products are still likely to carry out business activities by paying attention to the potential possessed and supported by maximum marketing

IMPLEMENTATION STRATEGY OF POVERTY REDUCTION POLICY IN TASIKMALAYA CITY

Iwan Satibi — 2019-10-14

Poverty is one of the problems currently faced by the City of Tasikmalaya. This is based on empirical conditions, where the poverty rate in the City of Tasikmalaya can be categorized as the highest in West Java. Though the rate of economic growth which is a measure of the success of economic development of a region, over the past five years until 2017, is above five percent. That is why the phenomenon that occurred in Tasikmalaya City was the background of this research. The focus of this research is directed at the strategy of implementing poverty reduction policies in the City of Tasikmalaya. This research approach uses mix methods, while the type of mixed research used in this study is Sequential Exploratory, which combines qualitative and quantitative approaches. To determine the poverty reduction policy strategy, a benchmarking model was used in Sragen Regency. While the reinforcement is used in the calculation of Analytical Hierarchy Process (AHP). The results of the study found that the implementation of poverty reduction policies in the City of Tasikmalaya, had not yet been fully effective. This is reflected in the role and function of the Coordination Team for poverty reduction in the City of Tasikmalaya, which has not run optimally. In addition, the task of coordination in formulating planning, mitigation, reporting, control and evaluation of poverty reduction has also not been effective. Therefore, a strategy is needed to streamline the implementation of poverty reduction policies that are considered not fully successful in achieving policy targets. The strategy carried out refers to the results of benchmarking to Sragen Regency, where the results cover two main things, namely the need for the pollitical will of the regional head and the establishment of a special institution that handles poverty. This finding is also reinforced by the results of the Analytical Hierarchy Process (AHP) which produced a pattern of strategies for implementing poverty reduction policies. The structure follows three priority scale patterns, namely; political will and institutional dimensions, followed by dimensions of policy content and environmental dimensions of policy.

SOCIAL ENGINEERING FOR THE UPPER CITARUM SOCIETY ON THE SLOPES OF MOUNT WAYANG IN THE APPLICATION OF CLEAN AND HEALTHY BEHAVIOR (PHBS) AND CLEAN PRODUCTION

N R Ruyani — 2019-10-14

Existing Citarum River can be said to portray a river that has chronic pollution. Greenpeace (2012), mentions the condition of the upstream and downstream Citarum River as the most polluted river in the world. It has even been "crowned" the Citarum River as one of the dirtiest rivers in the world: "The Dirtiest River" The Sun on December 4, 2009. The dirty Citarum River has a connotation of the behavior of a dirty society. That is, the pollution that occurs is the contribution of people who behave in a way that is far from Clean and Healthy Life Behavior (PHBS). The images aired on Republika.co.id also show that the Citarum River is reasonable for getting the world's dirtiest designation. Handling of the Citarum River is certainly not as easy as turning hands, but requires patience, serious commitment and a long process. Studying from Japan in the face of acute environmental pollution problems since the 1970s has been processing for almost 20 years, can successfully overcome through social engineering. The steps begin with building public awareness, the synergy of government officials, academics and the private sector to form a holistic compliance and care for waste management, namely the application of recycling systems - separation, collection and processing of waste recycling. Armed with an optimistic spirit, the national program starts steps in 2018 to 2024 to realize Harum Citarum. In general, Healthy and Clean Life Behavior (PHBS), from the Upper Citarum River Community on the Mount Wayang Slope, generally shows a portrait of a bad lifestyle that is "dirty". The majority of people dispose of waste, both household and production waste directly into the river. Waste production of small-scale household food processing businesses, animal waste (“Kohe”) Cows go directly to the river without Waste Water Treatment Plant (WWTP), even livestock cages (Cows) merge with settlements, Kohe Cows processing equipment into biogas has been provided, but left damaged without repairs, the presence of communal septic tanks did not deter "helikopter" ("cemplung" latrines which were placed directly above the tributary water flow), selfishly selfish and felt they did not commit violations. Alternative handling of problems needs to be handled holistically through social engineering a.l. starting with raising community awareness in how to dispose of garbage by first sorting it out so that it is easier for further processing. The movement adheres to 3R (Reduce, Reuse and Recycle), namely reducing waste disposal, reusing and recycling; revive the shared responsibility to keep the river "jaga seke", change the mind set of the river is not a place for garbage disposal but for example rivers are a source of water for life and recreation, build synergy of all stakeholders, apply sanctions for anti-PHBS behavior while loading it on social media.

EFFECT OF AUDITOR'S EXPERIENCE AND ETHICS ON AUDIT QUALITY IN PUBLIC ACCOUNTANT OFFICES IN BANDUNG CITY

M. Rizal Satria — 2019-10-14

The purpose of this research was to know the effect of the Auditor Experience and the Auditor Ethics toward Audit Quality. The study was conducted using a survey method towards forty-five auditor who worked on thirteen public accountant firm in the city of Bandung. Data analysis was performed by multiple linear regression models. Hypothesis testing was done to determine whether there is any influence on the Auditor Experience and the Auditor Ethics towards the Audit Quality either simultaneously or partially. The test result indicates that simultaneously, the Auditor Experience and the Auditor Ethics are significantly affecting the Audit Quality. The test result also indicates that partially, either the Auditor Experience or the Auditor Ethics are significantly affecting the Audit Quality.

THE INFLUENCE OF LEADERSHIP, BUDGET REALIZATION, REINVENTING GOVERNMENT, AND GOVERNMENT INTERNAL CONTROL OVER OPERATIONAL PERFORMANCE BY USING VALUE FOR MONEY AS A MEASURE AND ITS IMPLICATIONS FOR REGIONAL FINANCIAL PERFORMANCE IN THE REGIONAL DEVELOPMENT

Indra Firmansyah — 2019-10-14

Leadership in the public sector has a major influence on Indonesia's progress. Public sector budget becomes a policy Instrument to achieve organizational goals. This is mainly reflected in the composition and size of the budget that directly reflects the direction and objectives of the expected service. Reinventing government can re-create bureaucracy by basing it on an entrepreneurial system. The leadership control system of government agencies must carry out control activities in accordance with the size, complexity, and nature of the duties and functions of the relevant Government Agencies. This study aims to reexamine the influence of leadership, budget realization, reinventing government, and government internal control over operational performance by using value for money as a measure and the implications of regional financial performance. This study uses a questionnaire as a method of collecting data given to 250 respondents spread across 4 regions, namely Bandung Bappeda, Bandung Regency, and Cimahi City in West Java Province. The results obtained from this study include that there are significant and positive effects of leadership, budget realization, reinventing government, and government internal control over operational performance by using value for money as a measure and the implications of regional financial performance (studies on Badan Perencanaan Pembangunan Daerah (Bappeda) di Kota Metropolitan Se-Bandung Raya) and there are significant and positive effects of operational performance on financial performance (studies on Badan Perencanaan Pembangunan Daerah (Bappeda) di Kota Metropolitan Se-Bandung Raya).

PUBLIC ADMINISTRATION PERSPECTIVE ABOUT CORPORATE SOCIAL RESPONSIBILITY

Tatang Sudrajat — 2019-10-14

Various problems faced by the public cannot only be handled by state or government authority. This is because it relates to various limitations faced by the state / government so that it requires the participation and support of business actors. This is a form of ethical and social responsibility of business actors in supporting state / government policies or programs to achieve state / government goals. In this context, public administration establishes public policies regarding corporate social responsibility. As one of the strategic dimensions of public administration, this policy is at the national level in the form of Law Number 19 of 2003 concerning State-Owned Enterprises, Law Number 40 of 2007 concerning Limited Liability and Number 25 of 2007 concerning Investment, Government Regulation Number 47 of 2012 and BUMN Minister Regulation Number Per-05 / MBU / 2007. With normative juridical research methods and literature studies, it appears that the existence of these five laws and regulations is a political decision of state institutions or the government to answer the real challenges and problems faced by society. With the legality inherent in the policy on corporate social responsibility, this becomes the basis for the stipulation of various technical policies used by the central and regional government bureaucratic apparatus to implement them. The regulation of corporate social responsibility needs to be integrated in one law, and needs to be firm about the nature of obligations for employers and the formulation of sanctions to be imposed.

THE EFFECT OF ATTITUDE TOWARD BEHAVIOR, SUBJECTIVE NORMS AND PERCEIVED BEHAVIOR CONTROL ON PURCHASE INTENTION E-MONEY

Tanti Agustiani — 2019-10-14

This research was conducted to determine the effect of the attitude toward behavior, subjective norms, and perceived behavior control on the purchase intention e-money on the undergraduate students of Sangga Buana University. The purpose of this study is to find out and analyze how the use of the theory of planned behavior consists of attitude toward behavior, subjective norms and perceived behavior control towards the purchase intention e- money on the undergraduate students of Sangga Buana University by pearson product moment correlation and multiple correlation (simultaneous). This study uses quantitative methods with the type of associative research. Sampling is done by probability sampling method type of simple random sampling, with the number of respondents as many as 100 people. The data analysis technique used is inferential analysis with parametric statistic. Based on simultaneous testing results, attitude toward behavior, subjective norms, and perceived behavior control have a significant effect on the purchase intention e-money with a calculated F greater than F table (32,860> 2,699) and with a significance level (0,000 <0, 05). Based on the results of the hypothesis test using pearson product moment correlation, attitude toward behavior, subjective norms, and perceived behavior control have a significant effect on the purchase intention e-money, with the Sig. (2-tailed) (0,000 <0,05). And with the coefficient of determination from the results, R square is obtained which is 0.507. With this, the use of the theory of planned behavior on the undergraduate students of Sangga Buana University is able to explain the purchase intention e-money by 50.7% and the remaining 49.3% is influenced by other factors not examined in this study. The conclusion of this study is that the use of the theory of planned behavior on the undergraduate students of Sangga Buana University on the purchase intention e-money has been included in the good category.

THE EFFECT OF MARKET SEGMENTATION ON SALES LEVELS IN SMALL MEDIUM ENTERPRISES

Barick Ahmad Setiawan — 2019-10-14

This research was conducted to determine the effect of market segmentation on the level of sales at micro businesses in the H.Hamid coffee shop on Jl. Kihiur City Bandung. The purpose of this study was to determine and analyze how the market segmentation of the level of sales in micro businesses in H.Hamid coffee shops, as well as the magnitude of the management influence and market segmentation simultaneously and partially on the level of sales in H.Hamid coffee shops. This research uses quantitative method with associative causality research type. Sampling is done by probability sampling method with the Slovin formula, with 92 respondents. The data analysis technique used is descriptive analysis and linear regression analysis. Based on the results of simultaneous hypothesis testing the influence market segmentation in the H.Hamid coffee shop has a significant influence on the level of coffee sales on Jl. Kihiur, Bandung City. This is evidenced by Fcount> Ftable (18,162> 3,94) with a significance level of 0,000 <0,05. Based on the results of a partial hypothesis test (t test), it was found that the management variables have a significant effect on the level of sales at the coffee shop Jl. Kihiur City Bandung. Based on the determination coefficient, it is found that management and market segmentation can increase sales by 16.8% and the remaining 73.2% is influenced by other factors not examined in this study such as product attributes. The conclusion of this study is that the market segmentation of the level of sales in the H.Hamid coffee shop is in the very good category. But there are some items that need to be improved such as better in serving consumers in order to compete with competitors, and evaluate the shortcomings of H.Hamid coffee shops.

PRODUCT INNOVATION STRATEGY ANALYSIS CV. VANGUARD OUTDOORS JAYAGIRI (CASE STUDY OF JAYAGIRI PRODUCTS)

Hayun Setiawan — 2019-10-14

This study was conducted to find out the innovation strategy carried out by CV. Jayagiri Outdoors Vanguard. The purpose of this study was to find out and analyze how product innovation carried out by Jayagiri and the internal and external environmental conditions of Jayagiri’s company, as well as to find out the company's competitive position. This study uses a qualitative method with a type of case study research. Data collection techniques were carried out by observation, interview, and documentation of the research object and three informants. Data analysis technique uses Data Reduction Data then Display Conclusion and Drawing / Verification. Based on the results of product innovation research conducted by Jayagiri company using OIM techniques (observe, imitate, modify) the competing products which are market leaders and innovations conducted by Jayagiri focused on the use of raw materials for making products. The internal environment of the company is still constrained by the small number of employees and constrained by insufficient capital. More and more similar companies that continue to grow with better quality and affordable prices. Jayagiri products have the advantage of good quality but have a monotonous design.

The conclusion of this study is that product innovations conducted by Jayagiri need to be carried out periodically by looking at the growing trends in the market. Jayagiri needs to create a special division to innovate the products he has in order to have many variants so that they can meet the needs of the market.

ANALYSIS OF SME THROUGH BUSINESS MODEL CANVAS (BMC) APPROACH: WHAT IS THE POTENTIAL OPPORTUNITY FOR ORANGE BUTTON IN THE DISCRUPTION ERA?

Cut Irna Setiawati — 2019-10-14

Orange Button (OB) is a family business produced apparels for kids in Bandung since 2013. In conducting the business, OB only predicts the level of production and sales based on experience of previous period, since the beginning of the establishment of the OB. For example, every month OB produces as many as 5000 pieces while two months before the big celebration, OB produces 18000 pieces. This number is used as the amount of production by OB by relying on simple predictions. But actually this apparel company has greater opportunity in the market. This research aims to find, explore and analyze the potential opportunities based on SWOT analysis and Business Model Canvas approach. This research collected data primary from owner and staff of OB through deep interview with structured questions. This research used qualitative research methodology and explored SWOT and BMC as the main approaches, consist of variables: customers’ relationships, customers segments, key activities, key partners, key resources, value propositions, revenue streams, channels and cost structure. Based on the SWOT analysis, the greatest strength is the possibility to add or complete existing services. Weaknesses in the ease of resources are imitated by competitors. Opportunities lie in the possibility of increasing margins by directly serving customers. The threat faced is substitution. Based on the BCG approach, the researcher gave a new business recommendation for OB, which is adding customization products that are sold via online so that it has an impact on increasing customer segmentation and revenue for the OB Company.

SOCIAL MEDIA USAGE; INVESTIGATION OF E-WOM, TRUST, ON PURCHASE INTENTION INVOLVEMENT OF RENAN STORE CONSUMERS IN BANDUNG CITY

Gitezzar Brata Wadana — 2019-10-14

Known as one of the cities with the most smartphone users in Indonesia, Bandung is a good market for smartphone sellers in Indonesia, one of them is Renan Store, an online store that sells iPhone smartphones. Renan Store uses social media as a means of marketing and sales, in its development there are negative statements that tremble in online media relating to Renan Store. So that how negative statements (e-WoM) can affect consumers' Purchase Intention mediated by Trust. The method used in this study is quantitative with the type of descriptive and causal analysis research. The types of data needed for this study are primary data and secondary data. Sampling is done by non-probability sampling method type of purposive sampling. The sample in this study were 400 respondents who lived or settled in the city of Bandung, who knew, and followed the Renan Store account on Instagram. Data analysis used Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis and data processing using SmartPLS software version 3.2.8. Based on the results of the descriptive analysis it is known that e-WoM, Trust, and Purchase Intention variables have a good effect on Renan Store consumers, from the hypothesis test results it is known that e-WoM has a significant effect on Trust, e-WoM has a significant effect on Purchase Intention, and influential e-WoM significant to Purchase Intention mediated by Trusts on consumers Renan Store in the city of Bandung.

THE EFFECTIVENESS OF SHORT MESSAGE SERVICE ADVERTISING USING EPIC MODEL ON TELKOMSEL’S SIMCARD USER IN BANDUNG 2019

Farah Oktafani — 2019-10-14

Nowadays, people are increasingly filled with digitals things, busy with their gadgets, which make individuals not accustomed to interacting with each other directly, including in big cities of Indonesia. SMS advertising is one form of digital promotion that intensively carried out by companies to be able to attract interest from prospective customers. This research is a continuation of previous research conducted in 2017, the results of this study will prove whether SMS advertising is still effective and relevant to be done now or not. SMS Advertising is a type of one-way SMS sent from a telecommunications operator to the number of destination customers. SMS advertising is one-way, so this type of SMS is very suitable for use as a form of promotion. SMS Advertising is also known as Broadcast SMS, SMS Blast, SMS Reminder or SMS Info. The time for sending this SMS can be scheduled so that the sender of the message is free in determining when the SMS will be sent. Telkomsel as the largest provider in Indonesia is used as an object of research, the number of sample used is 400 respondents who are domiciled in the city of Bandung and have received SMS advertising. In this study, it was measured based on the level of effectiveness of SMS advertising using EPIC Model.

CUSTOMER EXPERIENCE TOWARDS E-WOM (WORDS OF MOUTH): THE EFFECT OF EXPERIENTIAL MARKETING

Daniel Hermawan — 2019-10-14

The selfie trend is a phenomenon favoured by modern society today. The presence of Instagram is a stage to show the existence of someone when they experienced certain events in the form of photos, videos and Instastory features. Nomophobia syndrome is also one of the catalysts of periodic status update behaviour on social media for getting netizen’s likes and comments. This community's passion for selfie is used by SME’s actors in the culinary field to provide a closer consumer experience. Cafe owners with limited capital are able to juggle limited spaces into a new tourist spot, in addition to enjoying the beverages offered. Consumers not only enjoy the food or drink served, but also the experience offered by the cafe. Through this research, the authors are interested in (1) exploring experiential marketing phenomena in SME's, (2) describing esteem economy on Instagram social media, and (3) knowing the influence of experiential marketing in the form of customer experience on e- WOM through social media. Research is classified as qualitative research by collecting data through interviews, observations, and case studies.

CREATIVE INDUSTRIES 4.0: BEKRAF ECONOMIC PROGRAM AND BOUNDARY CONCEPT

I Wayan Aditya Harikesa — 2019-10-14

President Joko Widodo or Jokowi has made a great leap in enhancing Indonesia’s Small Medium Enterprises (SME)s and the country’s overall creative industries by establishing a new non ministerial institution called Badan Ekonomi Kreatif/BEKRAF or the Creative Economy Agency. The BEKRAF, established under the Presidential Regulation Number 6 of 2015 issued on January 20, 2015, is responsible for accelerating the development of creative economy in Indonesia. Small Medium Enterprises (SMEs) have been playing crucial roles for generating economic progresses as well as social inclusion in Indonesia. Among the most important and worthy of priority is the country’s creative economy. The existence of BEKRAF will enhance close cooperation between the government, SMEs players and related economic stakeholders. This paper aims to assess the concept of “Creative Industries,” as a boundary concept that allows for increased co-operation between players and the generally opposing knowledge concepts—as reflected in their respective knowledge and cultural politics. Indonesia has great potential in terms of economic growth. In 2015, Indonesia’s Gross
Domestic Product (GDP) rocketed to 4.79 percent, far above the previous expectation of only
2.4 percent. This encouraging climate is indeed the right moment for the government to strengthen the country’s economic foundation particularly in the real economic sector. Hence, BEKRAF has a vision to build Indonesia as one of the world’s great economic powers in the field of creative economy by 2030. This issue will be discussed comprehensively in the final part of the paper.

DIGITAL ECONOMY IN THE DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES (SMES) IN INDONESIA

Shylvia Windary — 2019-10-14

This article will focus on utilizing the digital economy in increasing the growth of Small and Medium Enterprises (SMEs) in Indonesia. This is in the background of the development of Information and Communication Technology (IPTEK) which is currently globalizing. The use of internet networks is an easy marketing factor for SMEs. One of them is by utilizing social media to increase sales. In addition, several constraints such as capital, networking, and experience are obstacles to market expansion.

THE FOURTH INDUSTRIAL REVOLUTION AND ITS IMPLICATIONS FOR REGIONAL EDUCATION COOPERATION IN ASEAN

Rekha Kersana — 2019-10-14

The trend of the fourth industrial revolution has drastically changed the social and economic landscapes, including changing the characteristic of work along with the skills needed. The complexity of the education system to meet the needs of the fourth industrial revolution era has enhanced educational cooperation among ASEAN countries. ASEAN responds to this by intensifying cooperation in the education sector through various platforms, including ASEAN Education Ministers Meeting (ASED). Furthermore, this paper would describe those education cooperation schemes and to what extent every actor would comply with the cooperation agreement if we analyze through the dimensions of interest, efficiency and norms.

INCREASING THE COMPETITIVENESS OF INDONESIA'S SMALL AND MEDIUM ENTERPRISES IN THE SOUTHEAST ASIA REGION IN THE CONTEXT OF THE INDUSTRIAL REVOLUTION 4.0: CHALLENGES AND OPPORTUNITIES

Iwan Ridwan Zaelani — 2019-10-14

This paper will try to describe and analyse various opportunities and challenges in the effort to improve Indonesia's small and medium enterprises in the era of industrial revolution 4.0. in the Southeast Asia region. In fact, the Indonesian economy is supported by a large number of Small and Medium Enterprises including a smaller type of business called Micro, Small and Medium Enterprises. The data shows that the number of SMS’s in Indonesia reached more than 90% of the total companies, and the contribution to the economy reached almost 63.4% of total GDP. In terms of employment, SMS’s absorb almost 83% of the total workforce. Most SMS’Es in Indonesia also include those who work in sectors that are often referred to as "the informal sector" because not all businesses in this sector are formal business entities. Typically, this type of MSME is concentrated in the home industry sector that produces traditional goods (handicraft items). Although the number of MSMEs in Indonesia is very large, and its ability to support the national economy is undoubted, its existence is still not "lucky" for SMS’s in other Southeast Asian countries in particular. Problems that are often related to the development of SMS’s, among others, are weaknesses in Indonesia's competitiveness caused by factors such as; business infrastructure development such as physical facilities and collaboration with all stakeholders in the industry. There are problems in providing ease of business operations where Indonesia is still under other Southeast Asian countries such as; Singapore, Thailand and Malaysia. There are problems in providing protection and security for investors to invest. The quality of human resources (HR) and the large amount of imported taps are opened so that Indonesian small and medium entrepreneurs often experience difficulties in expanding exports. From some of these issues, this paper will examine the efforts made by the government in developing the quantity and quality of Indonesian products, the economic competitiveness of the five other major ASEAN member countries, and the policies and strategies of the Indonesian government in the field of industry in the face of the 4.0 Industrial Revolution.

BUILD MARKETING PERFORMANCE THROUGH INNOVATIVE MARKETING MIX STRATEGIES: INCREASING THE COMPETITIVENESS OF THE SMALL AND MEDIUM INDUSTRIES OF THE HIJAB

Juanim Roma — 2019-10-14

A strong marketing mix strategy is the key to the success of a company's competitive advantage. this will be an invaluable asset that will be able to improve marketing performance. Marketing mix strategies developed with modern innovation by companies can help companies to be able to compete in this disruption era. especially in small medium industries that are still considered as companies that have not been able to innovate in their marketing strategies. This article aims to examine the extent to which small and medium-sized industrial companies are able to adapt in a modern and complex environment. The results of this study indicate that the marketing mix strategy that is packaged innovatively and modernly influences marketing performance significantly, with a very high coefficient of determination. from the four dimensions of the marketing mix, promotion has the biggest contribution to marketing performance. This result informs that in the era of disruption of marketing mix strategies that are innovative and adapted to the modern digital environment will be able to improve marketing performance. companies that are able to quickly anticipate changes that occur around the company through a strong marketing strategy will be the winner.

DOUBLE MODAL VERBS (HAVE TO) AND VERBS IN ENGLISH MODALITY ON CORPUS LINGUISTICS IN THE CONTEXT OF INDUSTRIAL REVOLUTION 4.0: SYNTACTIC AND SEMANTIC STUDIES

Deden Novan Setiawan Nugraha — 2019-10-14

Language is one of the means that has a large in public opinion to build a new perspective on development, both academically and non-academically. Relating to Developing 4.0 thought system (Internet of Things, Artificial Intelligence, Human-Machine Interface, Robot Technology and Sensors, and 3D Printing Technology). One of them is use Corpus Linguistics. One of the typical difficulties poses by modals verbs are the multiplicity of meaning. Most modal verbs have more than one meaning or function. By using descriptive method, this research describes the modal have to+ verb in English modality and Indonesian based on its meaning. The data was taken from Corpus of Contemporary American English (COCA). The results showed that the types of meanings modals have to + verb are dynamic and deontic modalities.

THE ROLE OF INDUSTRY 4.0 IN DEVELOPING THE ENTREPRENEURIAL LITERACY: AN EFFORT TO ENHANCE THE START-UP FOUNDER IN INDONESIA

Lilifly Lilifly — 2019-10-14

Industry 4.0 is the digital transformation of industrial markets (industrial transformation) with smart manufacturing currently on the forefront. By following the development of current technology products, we can appraise that the presence of industry 4.0 has generated a start- up trend in the digital business today. Even though the development of industry 4.0 has had an impact on reducing the number of employees to several companies that have used advanced technology, industry 4.0 also has provided positive stimulation. It has improved the quality of human resources today by giving a new life for many people to create innovations in the field of technology that can provide significant benefits to human life. In 2018, the number of start-up in Indonesia has reached more than 1000 start-ups and this number is predicted to grow by 5% in 2019. In addition, Indonesia deserves to be proud of four unicorns including Go-Jek, Tokopedia, Traveloka and Bukalapak which have been created by its human resources. Accordingly, it puts Indonesia into the country with the highest number of start-up unicorns in Southeast Asia. As the result, the industry 4.0 era has created high public interest in the digital economy industry where the community as a human resource in Indonesia has been able to make the industry 4.0 a good opportunity by continuing to show its existence in creating start- up founders.

RESTRUCTURING OF SOY BEAN PROCUREMENT IN COMPOSING POLICIES AND STRATEGIES FOR TOFU AND TEMPE PRODUCERS

Dandan Irawan — 2019-10-14

Procurement of soybean for tofu and tempe commodities was obtained from Primary Cooperative of Producers of Tempe Tahu Indonesia (Primkopti) and free market. The type of soybeans distributed by Primkopti is imported and local soybeans. In reality, tofu / tempe producers are more interested in using imported soybeans than local soybeans. In addition to the quality of imported soybeans that are better, especially in making tempe, the use of imported soybeans will provide a texture that is more supple and tough. Before the economic crisis, there were no problems in the acquisition of soybeans considering the relatively affordable price of tofu/tempe producers, but after the crisis, prices soared. The average increase in selling price of soybeans through Primkopti was 43.67%, while through the free market the increase was 69.70%. In the tofu industry, the average production costs increased by 2.3% while the average revenue decreased by 20.3%. In present conditions, Indonesia's soybean imports continue to increase because local production has not been able to meet soybean needs. According to the Ministry of Agriculture, it is estimated that in 2019 the need for 3,250,000 kg of soybeans is fulfilled by local production of 1,200,000 kg (37%) and the remaining exports of 2,050,000 kg (63%). This number indicates that the number of people continues to grow, the demand for processed soybean products continues to increase and dependence on exports will remain high. Primkopti as a cooperative for tofu and tempe producers, needs to look at changes continuously by taking into account the conditions of business systems, strategies and business management. To maintain and improve competitiveness and efficiency, Primkopti is required to conduct business restructuring in order to improve the cooperative business performance itself

WHO AND WHICH ENTERPRISES ARE MORE LIKELY TO PAY BRIBES: EVIDENCE OF SMEs IN VIETNAM

Nhung Thi Hong Vu — 2019-10-14

Bribery is a behavior of offering money or valuable things to someone to aim at achieving your purposes. Paying bribes is occasionally considered as one of unavoidable expenses for firms. Some business owners/managers think that they may not succeed if they do not pay bribes. Using large panel dataset from around 2,000 Vietnamese small and medium – sized enterprises (SMEs) from 2007, 2009, 2011, 2013 to 2015, this paper investigates characteristics of business owners/managers and firms that are more likely to pay bribes. Employing several estimates such as fixed effects logit and Poisson models, we find that business owners/managers who have higher education level are more likely to bribe than others. Regarding firm characteristics, we document that larger firms are more likely to pay bribes and also have higher frequency of paying informal costs than others. These firms also predict that there will be an increasing bribery fee trend in the future. Besides, both manufacturing and exporting firms also expect increasing trend of bribery fee in the future. Among different SMEs, household businesses and manufacturing firms are less likely to pay bribes than other firms. This paper contributes to better understanding the characteristics of entrepreneurs and enterprises that have higher probability to pay bribes than others by exploiting better dataset compared to existing literature. Policy makers need to take into account these characteristics of entrepreneurs and enterprises when designing policy to mitigate bribery behaviors.

INDO-JAPANESE COOPERATION (IJEPA) IN INCREASING NATIONAL INCOME CASE STUDY OF THE INDONESIAN AUTOMOTIVE 4.0 REVOLUTION

Imam Budiman — 2019-10-14

Cooperation between Indonesia-Japan has been going on since 1958. In 2007 bilaternal relations between the two countries ended with the signing of an economic cooperation agreement called IJEPA ((IndonesiaJapan Economic Partnership Agreement). The agreement was prepared to generate benefits for both parties fair, balanced and measurable through liberalization of market access, facilitation, and cooperation through capacity building for priority industrial sectors.In IJEPA there are 11 points of cooperation, one of the main points is Cooperation, where the Japanese agreed to provide assistance through capacity building Indonesian industry, one of which is in the automotive industry. Japan is one of the developed countries in the ASIA region, especially in the automotive industry. Japan's presence as a country of its special Industry Automotive is considered to be very helpful in developing an Autonomous Industry in Indonesia. This collaboration resulted in an agreement namely the Manufacturing Industry Development Center (MIDEC) which was very petrified in the development of the automotive industry in Indonesia. To increase Indonesia's industrial capacity especially in the automotive sector, through (MIDEC) Indonesia and Japan collaborate in several main activities, such as Technical Assistance, and Training. From the results of this study, it can be concluded that macro, Indonesia and Japan both benefit from the application of the Special IJEPA in the automotive industry. However, Indonesia received a greater level of benefits from Japan in terms of human resource development and the national automotive industry as well as influencing Indonesia's national income both in nominal terms and presentations, as well as having an impact on doubling the doubling of Indonesia's export earnings. The Indonesia-Japan Cooperation that was established in IJEPA, can be seen a very significant development specifically in the field of Automotive, towards Indonesia's national income, this development is not only assessed in terms of national income. One other advantage is through employee training programs by bringing in experts from Japan as well as employee dispatch programs to work for a certain period of time in Japan, resulting in an increase in HR especially in the automotive sector. Where the employee's results from training become a valuable asset for the company, because after participating in the activity, they can share knowledge with other employees who have never participated in the program. IJEPA has an important contribution in increasing Indonesia's national income.

THE EVALUATION OF IMPLEMENTATION GOOGLE MY BUSINESS APPLICATION FOR THE SMES’S USING UTAUT MODEL

Fauzan Aziz — 2019-10-14

Nowadays technology is become a backbone for the business in every single of industry. The support of technology can made business more develop and ready for compete. The technology also should apply to the small medium enterprise to help them growth. One of the technologies that can use by the small medium enterprise is the application of Google My Business. Unfortunately the user of this application is unstable and not all the small medium enterprise in Indonesia has willingness to use this application. The goal of this research is to determine the effect of performance expectations, business expectations, social factors, facilitating conditions, and interest in using Google My Business user behaviour on small medium enterprise in Gapura Digital Participants, using the theory of Model Unified Theory of Acceptance and use of Technology (UTAUT). This research is a quantitative research with the analysis of multivariate analysis using partial least square and SmartPLS as the software. The results of this study show that from five hypothesis, four hypothesis is accepted and indicate that performance expectations (X1) affect the interest in utilization (Y1) of 2.064, business expectations (X2) affect interest in utilization (Y1) of 4.041, social factors (X3) have no effect on interest in utilization (Y1) and have the value of 0.444, the facilitating condition (X4) has an effect on user behavior (Y2) 1985, interest in utilization (Y1) has an effect on user behavior (Y2) of 4.288, and of all the independent variables have a simultaneous influence on the dependent variable of 0.617. Based on the result, the small medium enterprise needs further socialization and improve an understanding that using Google My Business can further enhance their business.

LINKAGES BETWEEN LOW BIRTH WEIGHT AND WOMEN’S EDUCATION IN CITY AND DISTRICTSNIN WEST JAVA

Deden Rizal R — 2019-10-14

The direction of national mainstreaming policies and strategies according to the 2015-2019 RPJMN, one of which is gender mainstreaming. This is related to reducing the development gap between men and women. In the education sector the average length of school for boys has reached 8.56 years, while women have only reached 7.65 years in 2017. The role of women’s education in efforts to improve the quality of human resources is very strategic, especially in the effort to prevent stunting. This study tries to look at the relationship between the level of education of women with Low Birth Weight (LBW) who based on several research results contributing to the occurrence of stunting. The largest average LBW in the 2013-2015 period was in Sukabumi District of 2,163 cases with an average length of school of 6.37 years and the lowest in Bogor City at 81 cases with an average length of school of 9.37 years. Using regression analysis, the results of data analysis showed that the average length of schooling had a significant effect on the average number of infants with LBW in districts and cities in the West Java province. The results of the cluster also show that there are several municipal districts that need more attention because they have LBW above 1000 and the average length of school is less than 6 years.

CROSS CHANNEL FREE RIDING INTENTION: THE ROLE OF MULTICHANNEL SELF-EFFICACY IN GENDER PERSPECTIVE (STUDY ON INDONESIAN CONSUMERS)

Citra Kusuma Dewi — 2019-10-14

The internet has changed the entire retail industry in Indonesia. More consumers are taking advantage of this development, shopping whenever they want and easily switching between online and offline channels. There is also a tendency of consumers to use one channel to search product information and use other channels for purchasing not necessarily from the same company, in order to maximize their satisfaction. This indicates the cross- channel free-riding which is switching between channels and also between companies, whereas consumers often process the disbursement of product information from an online store but make purchases in other offline stores. Furthermore, related to the use of technology/channels, there are different motivation in using channels for shopping between gender. The purpose of this study is to determine the role of Multichannel Self-Efficacy in shaping Cross Channel Free Riding Intention from a gender perspective (Study on Indonesian consumers). The population of this study is Indonesian consumers who are actively using the internet and have sought information about products or services online. The sampling technique used is a non-probability sampling with a purposive technique of 388 respondents. The results of the study show that there is a significant influence between internet experience and vicarious experience on multichannel self-efficacy, both for male and female consumers. However, interesting results are shown in this study, where the role of multichannel self-efficacy in forming Cross Channel Free Riding, and the role of multichannel self-efficacy as a mediator only applies to female consumers.

ANALYSIS OF THE IMPACTS UNEMPLOYMENT AMONG VOCATIONAL HIGH SCHOOL GRADUATES ON ECONOMIC GROWTH IN INDONESIA

Dian Sadeli — 2019-10-14

The rapid change in technology is a significant challenge for the vocational high school due to the difficulty of continuously updating their curriculum to keep up with the changes that are happening in the automotive industry. The vocational high schools do not have enough resources to purchase the newest technologies for their learning process. The objective of this study is to further analyze the impact of the vocational high school’s inability to match their curriculum to the changes that are happening in the industry to the rate of unemployment and economic growth in Indonesia. The methods used in this study are qualitative-descriptive with literature studies and also secondary data analysis. The indicator of the economic growth used in this study is GDP (Gross Domestic Product). As a result of this study, we found that the vocational high school’s inability to update their curriculum to match the changes that are happening in the industry causes a significant number of unemployment and has a negative effect to the GDP (Gross Domestic Product) of Indonesia, but also has a positive impact to the growing numbers of new small businesses as a result of difficulty of getting a job.

SME BUSINESS MODEL FOR INDUSTRY 4.0

Imanuddin Hasbi — 2019-10-14

Ongoing technological development pushes industry towards and recent developments in production processes and their automation have led to the definition of the Fourth Industrial Revolution, commonly known as ―Industry 4.0‖. Considering new technology as a determinant of future business environment, we find it necessary to examine how platforms such as Industry 4.0 will change enterprises organization and business models. Designed model should serve as guidance for new and also already existing enterprises for implementing of Industry 4.0 required attributes especially in early stage. SME is an abbreviation for small and medium-sized enterprise, sometimes seen as small and midsized enterprise or business. Main emphasis is given on software and cloud solutions that will become necessary despite the fact that in recent industrial SMEs they do not play significant role. Such transformation will raise crucial questions about funding new technologies. We explore how small and medium‐sized enterprises (SMEs) engage in innovation.

FACTOR ANALYSIS OF ENTREPRENEURIAL MOTIVATION AMONG WOMEN ENTREPRENEURS IN BANDUNG

Iqbal Al Amin — 2019-10-14

This article identifies motivational factors in SME’s women entrepreneurs in the Miskyat Cooperative, Bandung, Indonesia. Motivating female entrepreneurs helps them start their businesses, innovate on their products or services and also support their family income. This study used PCA factor analysis with descriptive and correlation method using questionnaires with a sample of 25 people, which was the total number of all female members in the Miskyat Cooperative. The results of factor analysis can be categorized into four main components, namely family motivation factors, availability of raw materials and product demand factor, the need to increase greater income factor, and an ambition to become entrepreneurs factor. The four factors explained 75.6% of the motivational factors of female entrepreneurs in Miskyat Cooperative, Bandung.

FACTORS ANALYSIS OF ENTREPRENEURIAL INTENTION OF STUDENTS ( STUDY AT 5 UNIVERSITIES IN BANDUNG)

Candra Wijayangka — 2019-10-14

Entrepreneurship is a process of applying creativity and innovation in problems solving and finding opportunities to improve lives. Entrepreneurship is also defined as an ability to create something new and different. There are many factors that can affect a person’s entrepreneurial intention. This study aims to determine the factors that can affect the entrepreneurial intention of students studying at 5 Universities in the Bandung City. The method is used in this research is quantitative method with research type factor analysis. Respondents in this study were 20 students from Telkom University, 20 students from Padjadjaran University, 20 students from Institut Teknologi Bandung, 20 Students from Parahyangan University, and 20 students from Universitas Pendidikan Indonesia by sampling method, named Cluster Sampling. The results showed that the most influential factor was Personal Traits with a percentage of variance of 0.958%, indicating that self-confidence and risk-taking are the dominant factors to encourage entrepreneurial intention.

THE INFLUENCE OF ARCHIVES MANAGEMENT WORK ETHIC AGAINST EMPLOYEES IN THE CIAMIS AREA GENERAL HOSPITAL

Imas Sumiati — 2019-10-14

Management of archives should be organized systematically because the longer the archives will be growing. This study discusses the influence of archives management work ethic against employees in the Regional General Hospital Ciamis. The purpose of this research is to find out how big the influence of archives management work ethic against employees in the Regional General Hospital Ciamis. The methods used to research is quantitative. Data collection techniques used data i.e., a non participant observation, spread to the 33 respondents. Then obtained the following results, the influence of archives management work ethic Against employees in the Regional General Hospital of 0.694 namely Ciamis with levels of epsilon 0.518 and could be said against a moderate influence. Thus, the conceptual hypotheses regarding the influence of archives management work ethic Against employees in public hospitals can be said Ciamis Area tested.

CONSUMER BEHAVIOR MODEL IN THE DIGITAL ERA (STUDY ABOUT FASHION LAZADA SHOPPING IN BANDUNG)

Yulia Segarwati — 2019-10-14

Technological developments in the digital era, nowadays it is increasingly rapid and sophisticated. These developments make changes to consumer behavior. Business competition is getting tighter as a result of the free market, memaksa para produsen determine the most effective and efficient marketing strategy so that the product can be accepted by the market. The purpose of this research is to knowing the model of consumer behavior in purchasing fashion products via lazada in Bandung. The sampling method in this study done by accidental sampling which is part of the nonprobability sampling technique. This form of sampling based on coincidence, that is, anyone who happens to meet a researcher and considered suitable as a source of data will be the sample of this study. Selected respondents are community of users of the site lazada.co.id who has made a purchase transaction and located in Bandung using a questionnaire. The results of this study state that trust, price and product availability become the main consideration in consumer purchasing decisions. Therefore, elements of trust, price and product availability, make the most important contribution in the consumer's decision to buy fashion products at lazada.

SOCIAL PROTECTIONS AGAINST JUVENILE DELINQUENCY AT SUKAMISKIN PENITENTIARY IN BANDUNG CITY

Yuyun Yuningsih — 2019-10-14

This study aims to find out, examine, and explain social protection against juvenile delinquency which is conducted bychildren’s penitentiary in Sukamiskin, Bandung City, supporting factors and obstacle factors of social protection against juvenile delinquency in children’s penitentiary in Sukamiskin, the impact of social protection on against juvenile delinquency in children’s penitentiary in Sukamiskin.This research is descriptive qualitative research. Data collection techniques are observation, interviews and documentation. Determination of informants in this study was using purposive sampling technique where researchers chose informants varied by 3 people and Informants from the officer 2 people. The results of this study indicate that social protection provided by officer’s penitentiarysuch as education, mental guidance, development of talent interests and health. In this case social protection is in accordance with the law on Child Protection No. 35 of 2014. In general, the results of this study are fulfilled, for the education sector penitentiary officer cooperation with several junior highs, high school, vocational schools in Bandung city.For the skills field, several skill courses and LAHA institutions were conducted, but in the implementation there were still several obstacles. The obstacles include: first, the low enthusiasm of children to go back to school and the difficulty of finding schools that want to accept of juvenile delinquency. second, in the implementation of health services becausejuvenile delinquency is not protected by the BPJS, so the penitentiary authorities are still looking for institutions that are willing to cooperate in providing health services. So it is recommended to pass the MOU with the General Hospital through the Ministry of Health.

PARENTING TO ACHIEVEMENT MOTIVATION OF OSIS STUDENTS IN SMA NEGERI 10 BANDUNG

Nina Kurniasih — 2019-10-14

Family is an important educational process in human survival, parents are the first and foremost educators for children as the nation's successors. Parenting is an educational activity conducted by parents to prepare children to be ready to face the community environment, children are nurtured so that their growth can run optimally both physically and mentally.
The environment that plays an important role for children is the school environment with the role of students attached to children. At school, students are required to have adequate abilities to achieve optimal performance. In achieving optimal achievement, students need to have motivation to excel. The difference in the level of achievement of OSIS students in SMA Negeri 10 Bandung is due to the diversity of achievement motivation of students suspected of being motivated by parenting at home. The purpose of this study was to obtain data and analyze how much influence parenting had on achievement motivation of OSIS students in SMA Negeri 10 Bandung in achieving achievement in school. The research method is survey research, to see the effect of independent variables (variable x) on the dependent variable (variable y), namely parenting to the achievement motivation of OSIS students in SMA Negeri 10 Bandung. Data analysis uses a quantitative approach, through path analysis testing. The results of this study explain the influence of variable parenting (X) which consists of aspects of care (X1), maintenance (X2), guidance (X3), guidance (X4) and informal education (X5) on achievement motivation (Y), influential with multiple determination coefficients and all exogenous variables tested are R2 = 68.2%. The rest, which is equal to 31.8%, is influenced by other variables not examined in this study.

ENTREPRENEURSHIP INDEPENDENCE OF YOUTH (STUDY OF ENTREPRENEURSHIP TRAINING PROGRAM FOR BJB BANK CSR AT PKPU HI WEST JAVA INSTITUTE)

Riany Laila Nurwulan — 2019-10-14

This study aims to analyze the Impact of Bank BJB's CSR Entrepreneurship Training Program on the Independence of Youth Entrepreneurs held at PKPU HI JABAR Institution. The analysis of the study consisted of four indicators of independence as analysis blades from this study which included the ability to take initiative, ability to solve problems, self- confidence, and the ability to do something on their own. The research method used is Descriptive Analysis. The population of this study was young people who were receiving entrepreneurship training in Bank BJB's CSR at PKPU HI JABAR, with sampling techniques using Simple Random Sampling. The results of the study revealed that the ability to take the initiative of youth in entrepreneurship was demonstrated by their ability to create opportunities, exploit potential, and develop business capital; The ability to solve problems is realized through its ability to overcome problems in sales / marketing and problems in the production / procurement of goods; Having confidence is revealed through its ability to make decisions and be able to communicate; And the ability to do something yourself is revealed through its strength in finding solutions to problems and its ability to adjust circumstances. Thus the conclusion of this study is that the CSR program of Bank BJB through entrepreneurship training by PKPU HI West Java has an impact on youth independence in entrepreneurship.

ONLINE BUSINESS IN ENHANCING FAMILY WELFARE OF CIBADUYUT BANDUNG FOOTWEAR CRAFTSMAN

Sumardani Sumardani — 2019-10-14

The Development of Industry and Trade of Footwear in Cibaduyut has been known for a long time, it has been an icon of Bandung, however, with the increasing of a number of the same industry lately has make the Cibaduyut Footwear Industry losing it prestige, even before the Factory Outlet (FO) develop rapidly in Bandung. This condition was aggravated with business online that has grown rapidly in society. The development of usage technology and information in this digital era could not be restained. Even now it seems that it has become a part that inseparable in daily life. The problem occurred is there are many craftsmen that did not understand about how the technology could be useful in the efforts in enhancing their welfare, one of it, it could be used in developing their business. Regarding that, In a few years backwards the Technical Implementation Unit of labours has managed to organize a program in developing skills and IT-Based Business training for their members. This research using a qualitative descriptive approach. The informants in this research were determined with purposive sampling method. The informants in this research were footwear craftsman and Technical Implementation Unit Staff. Data collection was gathered through in-depth interview and observation. Data gathered in this research were analyzed by a qualitative descriptive method. This research shows that training and online business skill upgrade that given by Technical Implementation Unit of Departement of Labour to the footwear craftsman and also they as a seller of these products, which experiencing decreased of they product selling turnover becaused they conventional way of business. The fact found in the field of this research reveals that the craftsman and seller of Cibaduyut Footwear industry who has done the selling through online business could increase they selling up to 60% from before. The footwear merchants have the ability to adapt to the demands of the markets, which is selling the product through a catalogue in social media. This new way of business has helped them in increasing their family well being, especially the footwear craftsman family, and also this has motivated and gave them more spirit to develop and protect their business even more. This research recommended the craftsman and all who involved in this business to increase and develop their teamwork and coordination among the footwear craftsman with a larger social link and also they have to receive more training on usage of sustainability social media.

ANALYZING THE MODEL BUSINES PRACTICE IN THE RATTAN INDUSTRY AT CIREBON REGENCY

Ida Hindarsah — 2019-10-14

The center of the rattan industry in Cirebon Regency, West Java Province, is the largest center in Indonesia. There are around 1,000-1,500 business units consisting of Micro Enterprises (UM), Small and Medium Enterprises (SMEs). Most companies produce furniture for the export market. Export production is around 1,200-1,500 containers / month. However, this industry is very important for the national economy and local revenue (PAD). The purpose of this study is to examine the types of business models used by rattan entrepreneurs and their driving factors. The research method used is a qualitative method. The type of research is a case study. The research sample used purposive sampling as many as 20 respondents consisting of various kinds of stake holders. The results of the study show that most entrepreneurs use business innovation models because they are adapted to the characteristics of their business and production processes. The production process is done with a sub-contract system.

STRATEGIC STEPS FOR HEALTH CARE SERVICE INNOVATION AT HOSPITALS

Abu Huraerah — 2019-10-14

The purpose of this study includes: (1) to describe strategic steps for health care
service innovation at hospitals and (2) identify the essential role of social worker in health care service. This study uses a qualitative research design and method of data collection, i.e. in-depth interview, observation, and document study. Meanwhile, data analysis, i.e. data reduction, data display, and conclusion drawing and verification.

The steps to innovate health care services are carried out, i.e. (1) investment in health facilities in the regions; (2) the provision and development of health human resources; (3) improving the health care service mechanism; (4) the functioning of private clinics; (5) quality and cost control; (6) oriented towards rehabilitative-curative and preventive- promotive health care services.

The social workers can be most valuable at the time the patient has been admitted or discharged from a hospital or during follow-up care once leaving the hospital. One purpose of social work is to support and strengthen family life. The social worker makes use of existing services through referrals or assists in mobilizing the untapped potential of the community to prevent illness or to restore the sick and disabled to health and usefulness.

MARKETING COMMUNICATION STRATEGY SMALL AND MEDIUM ENTERPRISES (SMEs) "MARCIN" HERBAL SHOP IN BANDUNG, INDONESIA

Dhini Ardianti — 2019-10-14

Small and Medium Enterprises (SMEs) in Indonesia are currently estimated to have reached 56 million businesses. SMEs are able to absorb the workforce in Indonesia, there are 107
million people who have depended on SMEs. Although SMEs are growing from year to year, they are still required to use a method in business competition, by addressing the
development creatively. Creative in creating a product to market it through marketing communication strategy that suits their type of business. This research wanted to know how
the marketing communication strategy was applied by SMEs to introduce product of Marcin Herbal Shop in Bandung, and to find out about marketing communication strategy that most
directly impact to the Increase in sales of herbal shop. The object of this research is to find out the marketing communication strategy of Marcin's herbal product hops in Bandung,
Indonesia. The subject of this research is for women in beauty care with natural ingredients. This research uses the theory of promotion mix of elements proposed by Kotler and Keller, as
well as the theory of Communication Hierarchy Effect by Lavidge and Steiner. The research method used is qualitative descriptive method. This method aims to describe a particular state
or social phenomenon. Data collection techniques used in-depth interviews, observations, document studies, and literature. The results Showed that SMEs Marcin Herbal Shop in
Bandung, only use four of eight mix of promotion that is personal selling, events, publicity, and direct marketing. The rest of mix promotion like advertising, sales promotion, interactive
marketing , and word of mouth promotion, they have not done. I n essence, the marketing communication strategy that most directly impact on product introduction and sales of
Marcin Herbal Shop in Bandung is an event, personal selling, and direct marketing. The communication hierarchy is actually at the brand awareness.

THE SPIRIT OF THE DEVELOPMENT OF ENTREPRENEURSHIP IN HIGHER EDUCATION

Heri Erlangga — 2019-10-14

The selection of this title was based on the anxiety towards entrepreneurship education phenomenon in higher education which has only been introduced in 1900s. The number of universities and higher education in big cities offering at least on class of entreprenenurship is increasing every year; however, higher education are still limited to merely creating graduates as job seekers instead of graduates as job creators. Further, the lack of integration between entrepreneurship education and the structure of curriculum causes problems related to entrepreneurship mental; separated itself from the industry sector, and causes lack of orientation to business development and business opportunities. The issue raised in this research is related to the strategy and development of entrepreneurship program focusing on Philosophical Problematic; entrepreneurship meaning- building, Process Problematic: entrepreneurship development policy, Result Problematic: the impact of entrepreneurship development, Strategy Problematic: the search for model and strategy of entrepreneurship development in higher education. The research employed qualitative approach; the data collection was conducted through interview techniques and observation. The results of the research show that in terms of philosophical aspect: (1) the understanding towards entrepreneurship meaning is still in the area of practical approach; (2) the benefit of the entrepreneurship program could increase students confidence to be independent; (3) the entrepreneurship program is the media to provide the values of Independency and Confidence, Creative and Innovative Skill; from the Aspect of Process; (4) the entrepreneurship program can be studied from the aspect of Curriculum; (5) a special policy on entrepreneurship program has not been established; in terms of Result Aspect; (6) entrepreneurship development gives meaningful impact on changing ways of thinking and work governance; in terms of Aspect of Strategy; (7) entrepreneurship strategy and development in higher education have not yet been established. The conclusions are: (1) there is a narrow meaning-building towards entrepreneurship, a view saying that entrepreneurship is identical with what an entrepreneur or a businessman with a corporate has; (2) entrepreneurship development program is conducted through, one of them, the implementation of entrepreneurship course subject into the curriculum structure which strenghthens the “soul” of entrepreneurship; (3) the implementation and administration of entrepreneurship program still face challenges, in part because of people’s incorrect view on university entrepreneurship; (4) entrepreneurship strategy and development requires Business Incubator Model (INBIS), functioning on incubating business potency, which in turn could create Technopreneurship (modern knowledge and technology based entrepreneurship.

E COMMERCE IMPLEMENTATION IN IMPROVING COMPETITIVENESS OF SMES OF COFFEE PRODUCT IN CIWIDEY, WEST JAVA

Ina Ratnamiasih — 2019-10-14

Coffee is a product with a large interest in the world. One of coffee producing countries and coffee exporters is Indonesia. Indonesia ranks 4th as the world's coffee producer and exporter. One of some area known have the best coffee quality is Ciwidey in West Java Province. However, Ciwidey Coffee SMEs still have problems in marketing their products, resulting in a meaningless increase in terms of prosperity. Some coffee SMEs still sell coffee to collectors at a relatively low prices. This is due to a lack of information on prices competition and a lack of farmers' ability to use e-commerce to increase their competitiveness. This study aims to find out how far e-commerce is implemented in the coffee business in Ciwidey and what are the important factors in e-commerce utilization to increase the competitiveness of coffee farmers. This study uses a descriptive research method with a qualitative approach. Data collection techniques are carried out through focus group discussion (FGD), interviews, and questionnaires. The results show that e commerce has been used by coffee farmers in marketing their products but is still very limited. The most important factors in implementation are managerial and technical factors

ROLE OF INTERNAL AUDITOR IN DIGITAL PAYMENT ERA, (THREAT AND OPPORTUNITY)

Bingky Aresia Landarica — 2019-10-14

At present, as technology is becoming more massive over time, the development of the industrial revolution demands innovation from various aspects. Likewise in the financial industry, both banking and non-banking. The use of technology is increasingly fast, enabling effective financial transactions. This was marked by the emergence of several new and developing companies in the financial sector, or better known as Fintech. The high level of public interest in more flexible and easy payment needs results in the number of startups engaged in electronic or digital-based payments or commonly called digital payment startups. This paper is a literature study (the results of literature review) that refers to empirical evidence (previous research reports), books and information and actual facts the results of an action research. Action Research is an attempt to study the problems that arise that aim to direct, correct, and evaluate the decisions and actions of the organization. The implementation needs to consider the public perception of the use of digital payment as a new era in the Non-cash payment system along with government discourse to activate the National Non-Cash Movement program, especially regarding the factors that are still obstacles and risks faced. The toughest challenge is how to increase public trust, that the system in digital payment is safe and that consumer privacy is maintained, both in terms of technology and from the regulatory side. In addition, companies are also required to adapt to all risks faced, including cyber security and fraud issues. In this case the internal auditor plays a role to be able to provide recommendations on strategic decisions related to the company's internal control so that the creation of a digital payment climate is conducive for companies and consumers alike.

THE EFFECTS OF BOMB BLAST IN SURABAYA ON MAY 13 2018 IN LQ 45 INDEX SHARES AND IT'S IMPACT ON INVESTOR

Vincentia Wahju Widajatun — 2019-10-14

This study aims to determine the influence differences of bombing event in Surabaya in LQ45 stock returns and to determine the sentiment of investor against bombing event in

Surabaya. The population of this research is companies listed on the Indonesia Stock Exchange and the sample in this study is 2018 LQ45 shares. Using the event study method to

analyst bombing event in Surabaya. The results of this study indicate a difference in abnormal returns before the bombing in Surabaya and after the bombing in Surabaya. And it

shows a decline in positive sentiment and become pessimistic feeling of investors towards the Surabaya Bombing, which determines the formation of prices on the stock market.

ENGLISH AS A FOREIGN LANGUAGE TEACHERS AND TEXTBOOK SUPPLEMENTATION

Hajar El Ouardi — 2019-10-14

The main concern with this study is to discover which relationship is there between teachers and their textbooks. Are they satisfied with the content or it needs a kind of supplementation to meet their objectives? Many studies dealt with textbook supplementation but the choice of EFL teachers to supplement or not to supplement was not determined. So, the goal of this research is with the choice of teachers to supplement or not, their attitudes towards supplementation, and for those who do not supplement, reasons behind that choice and judgments others launches on them. Questionnaires and interviews with EFL teachers were used as research instruments to collect data. The study findings are that teachers are not satisfied with the content of their textbooks so all the participants in the study tend to supplement their textbooks. From the interviews, teachers do have two attitudes towards those who do not supplement. Exploitation of all textbooks activities and not to supplement is not negative and can lead to satisfying results. The other attitude is that those who do not supplement cannot meet the main objectives because the activities in the textbook are not enough to reach the intended goals.

MALAYSIAN YOUTH PREPARATION IN FACING THE INDUSTRIAL REVOLUTION 4.0

Mohd Dahlan A. Malek — 2019-10-14

The emergence of the Industrial Revolution 4.0 which emphasizes on the development of virtual reality technology without much use of manpower has certainly impacted the various aspects of human life. Communities should be prepared to face the Fourth Industrial Revolution (Industry 4.0) and its challenges to continue to advance the country. The Industrial Revolution is a current-based development where the revolution will prioritize the Internet of Things (IoT) concept in almost every aspect of everyday life and differs from the first industrial revolution that focuses on the use of steam-powered machines, second to electricity, and thirdly to the use of information technology (IT). There are many challenges that need to be addressed by every member of the community, especially youths in ensuring the development of the 4.0 industry revolution can create a better quality society. Among the major challenges in the development of the industry revolution 4.0 is how psychology can be applied in addressing these problems. Human and humanity concepts need to be optimized in human life as well as skills and knowledge based on technology that youths need to master as well as negative effects such as internet addiction and smart phone abuse can be addressed.

THE EFFECT OF SERVICE QUALITY AND FACILITIES ON CUSTOMER SATISFACTION

Muhammad Elfi Azhar — 2019-10-14

This study aims to Determine the Effect of Service Quality on Customer Satisfaction and to Determine the effect of Facilities on Customer Satisfaction at PT Pegadaian (Persero) in Medan City. The design of this study uses associative research and quantitative approaches, in this study the data was collected by means of a questionnaire to 100 customers using accidental sampling technique, the which aims to Determine customer responses to each variable. The analysis of data used is multiple regression analysis. Based on the results of the study indicate that service quality has a significant effect on customer satisfaction, and facilities have a positive and significant effect on customer satisfaction at PT Pegadaian (Persero) in Medan City.

ACCOUNTING BASED LEARNING MEDIA USE EDMODO TO IMPROVE THE QUALITY OF LEARNING

Henny Zurika Lubis — 2019-10-14

This study aims to determine whether the use of instructional media Edmodo based accounting can improve the quality of accounting learning students. The instruments used in data collection in this study were tests and observation. The test used is a test description test (essay test) with a few questions each cycle. Observations made in this study is intended to determine the ability of students seen from the activity of students in the learning process by using media that has been applied during the learning process. Based on observations show that the activity of students in cycle 1 was obtained33.33%and the second cycle increased by 75.76%.The completeness of learning outcomes in the first cycle test there are 17 students (51.51%) And the test cycle II the number increased by 33 students (100%). This shows that there is a learning outcome from pre-test to post-test cycle II. It can be concluded that the use of media-based edmodo accounting can improve learning outcomes of students.