ONLINE BUSINESS IN ENHANCING FAMILY WELFARE OF CIBADUYUT BANDUNG FOOTWEAR CRAFTSMAN

Abstract

The Development of Industry and Trade of Footwear in Cibaduyut has been known for a long time, it has been an icon of Bandung, however, with the increasing of a number of the same industry lately has make the Cibaduyut Footwear Industry losing it prestige, even before the Factory Outlet (FO) develop rapidly in Bandung. This condition was aggravated with business online that has grown rapidly in society. The development of usage technology and information in this digital era could not be restained. Even now it seems that it has become a part that inseparable in daily life. The problem occurred is there are many craftsmen that did not understand about how the technology could be useful in the efforts in enhancing their welfare, one of it, it could be used in developing their business. Regarding that, In a few years backwards the Technical Implementation Unit of labours has managed to organize a program in developing skills and IT-Based Business training for their members. This research using a qualitative descriptive approach. The informants in this research were determined with purposive sampling method. The informants in this research were footwear craftsman and Technical Implementation Unit Staff. Data collection was gathered through in-depth interview and observation. Data gathered in this research were analyzed by a qualitative descriptive method. This research shows that training and online business skill upgrade that given by Technical Implementation Unit of Departement of Labour to the footwear craftsman and also they as a seller of these products, which experiencing decreased of they product selling turnover becaused they conventional way of business. The fact found in the field of this research reveals that the craftsman and seller of Cibaduyut Footwear industry who has done the selling through online business could increase they selling up to 60% from before. The footwear merchants have the ability to adapt to the demands of the markets, which is selling the product through a catalogue in social media. This new way of business has helped them in increasing their family well being, especially the footwear craftsman family, and also this has motivated and gave them more spirit to develop and protect their business even more. This research recommended the craftsman and all who involved in this business to increase and develop their teamwork and coordination among the footwear craftsman with a larger social link and also they have to receive more training on usage of sustainability social media.