FACTORS ANALYSIS OF ENTREPRENEURIAL INTENTION OF STUDENTS ( STUDY AT 5 UNIVERSITIES IN BANDUNG)

Candra Wijayangka; Budi Rustandi Kartawinata

Candra Wijayangka Prodi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom
Budi Rustandi Kartawinata Prodi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Keywords: Entrepreneur, Entrepreneurial Intention, Personal Traits

Abstract

Entrepreneurship is a process of applying creativity and innovation in problems solving and finding opportunities to improve lives. Entrepreneurship is also defined as an ability to create something new and different. There are many factors that can affect a person’s entrepreneurial intention. This study aims to determine the factors that can affect the entrepreneurial intention of students studying at 5 Universities in the Bandung City. The method is used in this research is quantitative method with research type factor analysis. Respondents in this study were 20 students from Telkom University, 20 students from Padjadjaran University, 20 students from Institut Teknologi Bandung, 20 Students from Parahyangan University, and 20 students from Universitas Pendidikan Indonesia by sampling method, named Cluster Sampling. The results showed that the most influential factor was Personal Traits with a percentage of variance of 0.958%, indicating that self-confidence and risk-taking are the dominant factors to encourage entrepreneurial intention.

Author Biography

Candra Wijayangka, Prodi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Entrepreneurship is a process of applying creativity and innovation in problems solving and finding opportunities to improve lives. Entrepreneurship is also defined as an ability to create something new and different. There are many factors that can affect a person’s entrepreneurial intention. This study aims to determine the factors that can affect the entrepreneurial intention of students studying at 5 Universities in the Bandung City. The method is used in this research is quantitative method with research type factor analysis. Respondents in this study were 20 students from Telkom University, 20 students from Padjadjaran University, 20 students from Institut Teknologi Bandung, 20 Students from Parahyangan University, and 20 students from
Universitas Pendidikan Indonesia by sampling method, named Cluster Sampling. The results showed that the most influential factor was Personal Traits with a percentage of variance of 0.958%, indicating that self-confidence and risk-taking are the dominant factors to encourage entrepreneurial intention.