FACTOR ANALYSIS OF ENTREPRENEURIAL MOTIVATION AMONG WOMEN ENTREPRENEURS IN BANDUNG

Iqbal Al Amin; Kristina Sisilia

Iqbal Al Amin Business Administration, Telkom University
Kristina Sisilia Telkom University, Indonesia

Keywords: women entrepreneur, motivation, small medium enterprise, factor analysis

Abstract

This article identifies motivational factors in SME’s women entrepreneurs in the Miskyat Cooperative, Bandung, Indonesia. Motivating female entrepreneurs helps them start their businesses, innovate on their products or services and also support their family income. This study used PCA factor analysis with descriptive and correlation method using questionnaires with a sample of 25 people, which was the total number of all female members in the Miskyat Cooperative. The results of factor analysis can be categorized into four main components, namely family motivation factors, availability of raw materials and product demand factor, the need to increase greater income factor, and an ambition to become entrepreneurs factor. The four factors explained 75.6% of the motivational factors of female entrepreneurs in Miskyat Cooperative, Bandung.